Senior Copywriter (contract), Square Capital
- San Francisco, CA, USA
We believe everyone should be able to participate and thrive in the economy, so we’re building tools that make commerce easier and more accessible to all. We began with a little white credit card reader but haven’t stopped there.
We started Square Capital to serve as a trusted partner to our sellers, facilitating the funding they need to take the next important step in their business. Our role in the Square ecosystem puts us in a unique position to expand access to capital to more businesses of all sizes. Using technology and data, we bring simplicity, flexibility, and transparency to financial products, creating a more inclusive financial system.
And with Square Installments we’re redefining consumer financing with products that allow shoppers to spread the cost of large purchases over time, with clear and transparent terms. As a result, Square sellers are seeing significant growth by offering this flexible new payment method.
Learn more about Capital’s mission at https://squareup.com/capital/access.
***For consideration, please submit a link to your portfolio***
As a Senior Copywriter, you will be responsible for establishing and evolving the voice and tone specific to Square Capital’s products. You will report to the Head of Design and work closely with Marketing, Product, and Copy, on products both consumer and business facing, across a variety of channels.
This is a broad role, where you will work as an important liaison between marketing, design, and product teams during the strategy and ideation phase, defining the articulation and communication of different product value propositions; and will collaborate with production design and creative leads to execute on the visions set throughout every step of the product.
In collaboration with creative leads and product teams, you will be heavily involved in concept development and will develop copy for go-to-market and growth and retention campaigns across a large suite of products, including headlines, taglines, calls to action, etc. Further, you’ll provide collaborate closely with product designers to create everything from friendly headlines to UX microcopy for complex interactions. You’ll ensure that the published copy delivers on the strategic premise, meets creative standards and expectations, and that the copy is on brand and tone is strategically sound.
From the earliest days, Creative has played a central role in Square’s product development. Whether it’s crafting the products our Sellers rely on to run their businesses or developing a website for a new launch, the Creative team is involved at every step. We’re responsible for creating the brand promise customers have in their first interaction with Square Capital’s products and ensuring we deliver on that promise in every aspect of the experience. It’s crucial we communicate confidence and credibility at every step.
Collaborate strategically and work cross-functionally with Product Marketing, Brand, SEO, Social, Growth, Product, and Design to develop content
Lead development for a variety of content: ads, promotional materials, landing pages, email campaigns, social, and in-product messaging
Analyze the performance of copy across platforms
Easily shift between “big picture content strategy” to the “nuts & bolts” of writing marketing copy
Translate complex tech & business concepts into clear and engaging writing
Apply and maintain consistency with the Square voice and our content standards
Experience level: 6+ years of brand copywriting or content strategy along with UX and in-product copywriting
Has a good understanding of how to develop a strategic plan for any given marketing campaign
Has a proactive style and takes charge not only in development of copy but also in strategic- and concept from vision to launch to iteration
Comfortable writing in various styles, to make sure to deliver on each product’s tone of voice, and across multiple formats and channels of communication
Has a collaborative and agile approach and attitude, eager to dive deep with designers in assets from sketches to high-fidelity mocks in an iterative fashion.
At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.