Growth Marketing Manager, Square Capital

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Were looking for a self-starting, creative, and data-driven leader to join Square as a Growth Marketing Manager working with Square Capital, Square's lending group. The Growth Marketing Manager will own the strategy and execution of our paid, earned, and owned channels to drive growth for Square's business lending products. This is a highly collaborative role that will partner across functions including product, engineering, data, sales, and design to take our lending products to the next level. The Growth Marketing Manager will have a strong emphasis on analyzing our marketing and product funnels and creating a testing strategy to systematically improve performance across channels. This person will also oversee creation, execution, and optimization of marketing campaigns across email, paid media, in-product, and offline channels.

You will:

  • Lead the ideation and execution of campaigns that drive growth for our lending business, partnering closely with product, engineering, data, design, copy, channel managers, and marketing operations

  • Set ambitious growth and retention targets and develop quarterly marketing plans to meet them

  • Have a holistic understanding of the entire purchase funnel across marketing and product touchpoints

  • Work closely with product managers, engineers, and the entire Capital team to develop new products and enhance existing products, ensuring that the voice of the customer is always represented through customer development research

  • Partner with design and copywriters to develop clear, compelling, and differentiated marketing collateral across channels

  • Develop a cross-channel demand generation strategy including audience segmentation, lead nurturing, marketing automation, and optimization

  • Generate data-driven hypotheses for improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise

  • Drive overall marketing strategy from forecasting, budgeting, and planningto resource allocation, prioritization, campaign execution, optimization, and reporting

  • Analyze findings, report on KPIs, and present recommendations to a broader group of stakeholders week over week to drive visibility around incremental funnel optimizations

Qualifications

You have:

  • 5+ years of professional experience
  • 3+ years in growth, product marketing, or other analytical role
  • Advanced skills in SQL, data visualization tools (e.g Looker) Excel, and Google Sheets
  • Exceptional organization
  • Demonstrated track record developing and executing A/B tests, analyzing and translating data into business and consumer insights
  • Excellent interpersonal skills with the ability to think and communicate creatively, thoughtfully, and with diverse technical and non-technical groups, spanning all organizational levels
  • Strong work ethic, intellectual curiosity, and commitment to continuous improvement with the ability to take an idea and bring it to life with minimal supervision
  • Experience with Marketo, Iterable, Salesforce, and Optimizely a plus

 

You are:

  • Passionate about Square's mission to expand access to capital to more businesses of all sizes

  • Highly entrepreneurial and comfortable working in a fast-paced environment with the ability to thrive under minimal guidance

  • A highly motivated and resourceful self-starter, excited about the opportunity to own Square Capital's performance funnel and infuse a growth mindset into the teams day-to-day operations

  • An analytical thinker with the ability to independently pull campaign performance data and distill it into meaningful business insights

  • Able to craft recommendations with conviction with the ability to revise your original line of thinking based upon new information

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.