Sr. Performance Marketing Manager, Paid Social

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for an extraordinary performance marketer to help drive new user growth through Paid Social Channels. As a member of the Demand Generation Team, you’ll be responsible for helping build and manage campaigns across a variety of Social channels, working with cross functional teams to support Square’s core payments business, and SaaS products.

This is an excellent role for candidates that have 4+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the strongest brands in FINTECH.

You Will

  • Lead the creation and evolution of the Paid Social strategy for Square’s core set of business products.

  • Manage Social Media advertising using performance goals that drive new user adoption.

  • Implement and optimize performance across various acquisition and awareness campaigns.

  • Work with our various social partners to ensure we’re following best practices and gaining access to relevant betas.

  • Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.

  • Build out tests to prove out hypotheses and recommend performance optimizations along with best practices.

  • Take a data driven approach to managing campaigns and derive insights on strategy and performance.

  • Help support weekly and monthly reporting of channel metrics, goals, and other KPI’s.  

  • Monitor  analytics dashboards and key reporting tools, pointing out key areas of importance

  • Communicate weekly updates, progress reports, timelines, and results.

  • Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.

  • Work closely with the other teams and stakeholders to ensure acquisition goals are met.

Qualifications

You Have

  • A BA/BS degree or equivalent practical experience.

  • At least 4+ years of related digital or Social Media Advertising experience.

  • Deep understanding of Social platforms and their best practices.

  • Ability to navigate Facebook Business Manager and experience with Facebook Marketing Partners.

  • Experience working cross-functionally and optimizing towards multiple KPIs.

  • A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out.

  • A firm grasp of Analytics, A/B Testing, and metrics driven (performance) marketing.

  • Strong analytical ability and are an advanced Excel nerd.

  • Outstanding ability to think creatively, identify and resolve problems.

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

  • High levels of integrity, autonomy, and self-motivation.

  • An energetic and willing attitude.

  • The ability to synthesize complex ideas into actionable recommendations for senior executives.

  • A hungry, infectious personality: we’re looking for someone determined and able to win.

 

Bonus

  • Experience with multi-touch attribution
  • SQL knowledge
  • Mobile Marketing

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.