Senior Product Marketing Manager, Square Capital
- San Francisco, CA
We’re looking for a strategic, results-oriented, and experienced marketer to lead marketing for one of our rapidly growing products within Square Capital.
The Senior Product Marketing Manager champions the voice of the customer when developing and marketing our products. This person ensures that the right customers are getting the right message, about the right products for them, through the right channels, at the right time. This is a highly collaborative role that will partner across functions including product, engineering, data, sales, customer success, and design to take our lending products to the next level. This person will also directly manage a small team.
The ideal candidate will have a solid understanding of product strategy, branding, B2B marketing, cross-channel acquisition (paid and unpaid), and sales enablement, and have a track record of strong cross-functional coordination. This person should also possess exceptional leadership, analytical, and communication skills.
Identify our target audience and segment the population
Understand and have a deep empathy for our customers’ pain points and needs through qualitative and quantitative research, and develop solutions to meet those needs. Ensure that the voice of the customer is always represented in every customer product and marketing experience
Work closely with product managers, engineers, and other team leads to identify impactful product opportunities and prioritize efforts
Drive go-to-market strategies - including product positioning, value propositions, key messaging, marketing channels, and budgets - across the customer journey to convert, grow, and retain our customers
Own the metrics. Work with our Data Analytics team to track and report out on KPIs, measure performance, and identify optimization opportunities
Partner closely with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
Collaborate with our designers and copywriters to develop clear, compelling, and differentiated marketing collateral across channels
Develop and execute upon strategic quarterly marketing plans for sustained product growth
Support cross-functional marketing team initiatives
A BA/BS degree; MBA a plus
8+ years professional experience
4+ years working in a marketing capacity. Preference for experience designing go-to-market strategies for product launches.
Strong quantitative ability, and excellent written and oral communication skills
Comfort in a face-paced, entrepreneurial, start-up environment
Previous background in B2B marketing preferred
Prior experience in fintech, lending, financial services, ecommerce, or retail services a plus