Product Marketing Manager

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description


The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels at the right time. The ultimate goal is to make sure we are building the right products and to drive growth and usage of our products.

We are looking for a results-oriented, data-driven leader to join Square as the Product Marketing Manager on the Payments team. The ideal candidate will have a passion for understanding our sellers and representing their voice in product discussions, exceptional understanding of product strategy and positioning, and a track record of cross-functional coordination to launch and scale products. They should also possess exceptional analytical and communication skills.

You will:

  • Develop and execute product marketing strategy for the Terminal product, including go-to-market activities

  • Define the strategy, roadmap and success metrics for related products and experiences, ensuring product market fit and long-term lifecycle management

  • Create and build compelling marketing campaigns to focus on key value props and compelling content to drive engagement and growth

  • Collaborate with Marketing channels, PR, analytics, sales and support to develop marketing materials and execute plan.

  • Partner with product management, design and engineering to define the strategy and product roadmap

  • Be the trusted voice of sellers by surfacing qualitative and quantitative insights to shape the product direction and marketing messaging

  • Identify target customers, their needs, and how the product will meet those needs

  • Review competitive offerings and drive ongoing differentiation

  • Offer creative problem solving and analytical reasoning






You have:

  • A BA/BS degree or equivalent practical experience. MBA preferred 

  • 5-7 years of business strategy and marketing experience with 3+ years in a product marketing role defining and executing the go-to-market strategy. Experience managing and building a team preferred. 

  • Experience working closely with channel marketing, partners, creative, analytics and design to develop, launch, and scale campaigns and marketing activities

  • Experience working closely with product management, engineering, analytics and design to develop, launch, and scale a product

  • Experience developing strategic direction and executing go-to-market plans

  • Experience communicating to senior executives and influencing a cross-functional team 

  • Experience marketing to both small and large businesses

  • Strong quantitative analytical ability and excellent written and oral communication skills

  • Genuine interest in and curiosity in helping small businesses succeed

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.