Ad Operations Specialist, Global Marketing

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

As the Global Marketing Ad Operations Specialist you will work closely with our Global Marketing teams in the US, UK, JP, AU and CA to ensure the effective technical execution of digital media campaigns -- including creative asset checks, trafficking (through DCM), and proper tagging implementation. This is to be done while managing relationships with our agency and vendors to achieve accurate and timely launches of marketing campaigns. The Ad Operations Specialist will also be responsible for aiding in the maintenance and upkeep of campaigns and reporting.


• Work closely with channel planning teams to implement campaigns including display trafficking, video trafficking, tagging, etc of both digital media and non digital media campaigns

• Responsible for setting up global standardizations for campaign configurations and connecting media placements to creative units within ad serving platform (Google Campaign Manager) and ensuring spend reporting aligns with internal reporting parameters using cookie tracking and mobile tracking via AppsFlyer

• Responsible for instrumenting appropriate partner pixels in tag manager (Google Tag Manager) and working with engineers to enable necessary implementations for new tracking requirements

• Primary point of contact to manage all technical issues and inquiries between and among key internal and external partners (media agencies, vendors, publishers) 

• Work closely with internal teams (creative, media, analytics) and external partners (agencies, publishers, ad tech vendors, etc.) to identify and develop best practices for flawless execution and reporting

• Act as agency liaison with external partners regarding campaign tags, data tracking (pre, mid, post), placement scheduling, implementation, troubleshooting, and reporting

• Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPI’s and performance benchmarks

• Test and perform quality assurance on ad tags and creatives to ensure specifications are met ahead of a campaign launch

• Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution

• Make necessary optimizations to placements, tags, creatives and/or 3rd party technologies to ensure expected delivery 


• BA/BS preferred 

• 4+ years’ experience in digital ad operations at a publisher, an ad tech company, ad agency or ad network

• Well-organized, detail-oriented, with firm follow-through skills

• High degree of initiative and productivity

• Ability to handle multiple projects under aggressive timelines

• Ability to collaborate well with teams, proactively manage multiple tasks, and prioritize responsibilities given specific deadlines

• Working knowledge of DCM, Sizmek, or other ad servers strongly preferred

• Strong critical thinking and problem-solving skills involving technology

• Results orientations with strong independent and team project management and time management skills

• Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience 

• Basic knowledge of HTML, CSS, JavaScript, SQL/database design preferred

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.