Boost Sales Lead, Cash App

  • San Francisco, CA
  • Full-time

Company Description

Cash App is the fastest growing financial brand in the world. Built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic money app with over 15 million active monthly users. Loved by customers and by pop culture, we’ve held the #1 spot in finance on the App Store for almost two years, and our social media posts see more engagement in a day than most financial brands see in a year. With major offices in San Francisco, New York, St. Louis, Portland, Kitchener-Waterloo, and Melbourne, Cash App is bringing a better way to send, spend, and save to anyone who has ever sought an alternative to today’s banking system.

Job Description


As an integral part of Cash Apps customer acquisition and retention strategy is Cash Boost: our instant rewards program for customers using their Cash Card at some of their favorite merchants.  As part of building this amazing advertising and marketing platform, were looking for a killer sales leader - our Boost Sales Lead - thats deeply experienced in all of the key functions needed to build out a full sales function from scratch. This means: 

1) Building a team

2) Developing our overall sales strategy

3) Working through our already healthy pipeline of prospective partners while ensuring the scalability and sustainability of Cash App sales overall

4) Managing long-term strategic relationships with active advertising partners to ensure performance. 

This role is about leveraging your deep experience to build the Boost Sales function from the ground up while having a massive impact on Cash Apps success - - both from a financial perspective and a customer experience perspective. There are few roles at fast-growing companies who have already achieved scale where a Sales Lead has the opportunity to build the entire organization from the ground up. We are excited to find the right person to do this. 


  • Customer acquisition & relationship management: Own and optimize all of the Boost partnerships through a scalable sales approach as well as detailed, proactive partner management. You will develop and own all relationships with Boost partners, which includes publishers, product partners, and customers:

    • Customers (i.e., Advertisers): McDonalds, Walmart, Duane Reade, Whole Foods, etc.

    • Product Partners: Visa, Amex, Apple, Google Pay, etc.

    • Publishers: Button, Empyr, Cardlytics, Groupon Plus, Ibotta, etc.

  • Develop Strategy:  Develop our sales strategy that maximizes revenue while maintaining the integrity of the Boost product.

  • Revenue ownership: Drive incremental revenue for Cash App through Customer (i.e., Advertiser) sales and through providing critical market feedback that flows through to product improvements from our existing, healthy pipeline. Partner with Product + Finance & Strategy to align on P&L targets, which will flow through to regular business planning and investment opportunities / tradeoffs.

  • Build Sales Team:  Building the team, processes and tools required to maximize our new market opportunity while ensuring the performance of current Boost partnerships.  Develop critical KPIs and execute management strategies to deliver against said KPIs.

  • Leverage Your Network:  Grow, maintain and leverage your network. Attend conferences, trade shows, and industry events to build relationships, close deals and maintain expertise in the rewards and status space.

  • Sell Like a Boss:  Develop and deliver powerful sales presentations that educate prospective customers and partners on Boosts value proposition.  Effectively communicate with presence with senior decision makers of prospective customers.

  • Cross Functional Collaboration: Establish yourself as the primary Sales resource for Boost. Collaborate with the rest of the Operations team as well as Product, Design, and Engineering to drive efficiencies and improvements that flow through to a better customer experience (both for Cash App customers and enterprise Boost customers). 




  • 15+ years of sales or business development experience including significant time in a leadership role, preferably in a fast moving technology or financial services company

  • A strong understanding of the end to end sales lifecycle

  • Experience with developing and evolving the sales process to ensure revenue generation and scalability with a high volume product

  • Experience with commercial contracts and negotiations.  The gravitas and strength to negotiate a great deal for both parties.

  • Deep experience developing, coaching and motivating sales teams.  The ability to develop a strong point of view and leverage your past experience to decide and execute what sales structure to put in place for Boost.

  • Strong written and oral communication skills - a  killer presenter. You will perform a mock pitch during interviews to show off your skills.

  • Demonstrated track record of success, including the ability to artfully pivot and creatively problem solve during a fluid sales process

  • Proven ability to sell into high-level executives and to navigate customer organizations to connect with the key decision makers

  • Exceptional leadership abilities with a demonstrated leadership track record with a large or high-growth company.  The natural ability to coach, motivate and inspire.

  • Flexible, accountable and resourceful with the ability to work with little oversight in a fast-paced startup environment.

  • Energized, positive, self motivated, humble and hungry.  Nothing stops you from moving the ball forward.

  • The ability to travel as needed.

  • A fan of Cash App and our mission.  You have the disposition and senior skills help us build Boost into a killer program.


Additional Information

Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding state and city guidelines.