Performance Marketing Lead, Caviar

  • New York, NY
  • Full-time

Company Description

Caviar is changing the way businesses and consumers order food from restaurants. We believe that everyone should have access to the best eateries in their city without any hassles. Want your favorite burger joint, but hate the traffic and long lines? We're a team of passionate foodies solving that exact problem for your home and office. At Caviar, we believe in an environment that allows you to be creative and go beyond the call of duty. We're looking for exceptionally talented individuals who want to learn and grow with the company. Each and every day counts - you'll make a direct impact to the business starting from Day 1.

Job Description

Caviar is looking for a performance marketer to own our paid marketing strategy. As a member of the Growth Marketing Team, you'll be responsible for overseeing performance of campaigns across a variety of online and offline channels, working with cross functional teams to support growth across Caviars 3-sided marketplace, and setting budget allocation to support our growth goals.

You're a results-oriented marketer with demonstrated experience managing multiple paid advertising agencies. You take a customer-centric approach, and you're passionate about doing whats right for our customers and brand. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of on-demand food ordering. Also, you probably love food.

This role can sit in San Francisco or New York City*

You will

  • Primarily be focused on new diner acquisition, but also support across Caviars marketplace to attract new restaurant, company, and courier leads

  • Manage core offline and online channels including Search, Mobile, Direct Mail, and Affiliate

  • Establish a forecast for each channel and make recommendations on budget allocation and goals

  • Direct and manage agencies to achieve goals and ROI targets

  • Maintain and monitor key metrics across all channels including budget pacing, LTV, and CAC

  • Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests

  • Test new channels and technology for brand strategies including OOH, Audio, Display, Social

  • Write creative briefs to define program objectives and KPIs

  • Work closely with the other teams and stakeholders to ensure goals are met


You have:

  • A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out.

  • A BA/BS degree and at least 6+ years of related performance marketing experience

  • Deep familiarity with CPA, CPC, CPM, and LTV

  • Highly proficient in Excel / Google Sheets, as well as a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing

  • Outstanding ability to think creatively, identify and resolve problems.

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

  • The ability to synthesize complex ideas into actionable recommendations for senior executives



Deep Understanding of Adwords & Facebook

Experience with Web Tracking and Attribution

Offline Marketing experience

Basic SQL

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.