Performance Marketing Lead, Caviar
- New York, NY
Caviar is changing the way businesses and consumers order food from restaurants. We believe that everyone should have access to the best eateries in their city without any hassles. Want your favorite burger joint, but hate the traffic and long lines? We're a team of passionate foodies solving that exact problem for your home and office. At Caviar, we believe in an environment that allows you to be creative and go beyond the call of duty. We're looking for exceptionally talented individuals who want to learn and grow with the company. Each and every day counts - you'll make a direct impact to the business starting from Day 1.
Caviar is looking for a performance marketer to own our paid marketing strategy. As a member of the Growth Marketing Team, you'll be responsible for overseeing performance of campaigns across a variety of online and offline channels, working with cross functional teams to support growth across Caviars 3-sided marketplace, and setting budget allocation to support our growth goals.
You're a results-oriented marketer with demonstrated experience managing multiple paid advertising agencies. You take a customer-centric approach, and you're passionate about doing whats right for our customers and brand. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of on-demand food ordering. Also, you probably love food.
This role can sit in San Francisco or New York City*
Primarily be focused on new diner acquisition, but also support across Caviars marketplace to attract new restaurant, company, and courier leads
Manage core offline and online channels including Search, Mobile, Direct Mail, and Affiliate
Establish a forecast for each channel and make recommendations on budget allocation and goals
Direct and manage agencies to achieve goals and ROI targets
Maintain and monitor key metrics across all channels including budget pacing, LTV, and CAC
Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests
Test new channels and technology for brand strategies including OOH, Audio, Display, Social
Write creative briefs to define program objectives and KPIs
Work closely with the other teams and stakeholders to ensure goals are met
A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out.
A BA/BS degree and at least 6+ years of related performance marketing experience
Deep familiarity with CPA, CPC, CPM, and LTV
Highly proficient in Excel / Google Sheets, as well as a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing
Outstanding ability to think creatively, identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
The ability to synthesize complex ideas into actionable recommendations for senior executives
Deep Understanding of Adwords & Facebook
Experience with Web Tracking and Attribution
Offline Marketing experience
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