Web Strategist

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for a highly motivated, strategic, data-driven, and experienced Web Strategist to join our growing Marketing team.  As an expert in this area, you will work with business stakeholders, creatives, SEO, and developers to create compelling, effective, and innovative online experiences that result in remarkable, impactful experiences for our sellers.

You will be responsible for managing, understanding, and driving success metrics (conversion, revenue, task completion, customer satisfaction, and others) for the most impactful areas of Squareup.com. 

You’ll do this through a data-driven process (quantitative and qualitative) and by partnering with a cross-functional team to execute.  Finally, you’ll also be collaborating with key product partners to understand their business goals and how to prioritize initiatives based on overall business impact. 

This is a highly visible role that requires you to be resourceful, creative, and persistent.

You will: 

  • Unify cross-functional teams to ensure that web marketing initiatives are implemented with an eye towards performance and conversion, while remaining true to Square’s brand promise

  • Understand and manage individual web commitments, including assessment of how/why we are hitting or missing projection – and driving actions to remedy any shortfalls

  • Understand basic technical requirements and assist with quality assurance, ensuring consistency of customer experience

  • Partner with Analytics and Experimentation to understand and clearly communicate web redesign/test results and implications. Determine and communicate next steps accordingly to stakeholders and cross-functional team. 

  • Work alongside Insights to lead customer-based research requirements as needed

  • Help drive long-term Web strategy by balancing data, technology, design, and customer needs


Our Web Strategist will be a self-starter with deep analytical and strategic capabilities, and demonstrate an ability to work collaboratively. They will possess strong intellectual curiosity, and a passion for achieving practical business impact. Successful candidates will have exceptional interpersonal skills, initiative, and integrity.

You have:

  • A BA/BS degree or equivalent practical experience

  • 4+ years' experience in B2B marketing with a deep understanding of web standards and optimization

  • Experience in identifying target audiences and driving website experiences that engage, inform, and motivate as well as optimizing websites, landing pages, and the overall user funnel

  • Strong analytical skills and data-driven thinking

  • Working knowledge of front-end and back-end web development and the design limitations and capabilities of both

  • Clear communication skills that allow you to influence effectively and build strong relationships

  • A can-do attitude with a detail-oriented, efficient, organized, and collaborative approach to work

  • A comfort with a changing environment and ambiguity

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources