Senior Brand Insights Researcher - Brand Team

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

We are looking for a talented, passionate, and self-motivated researcher to join the Square Brand team. In this position, you will connect Square with the sellers and buyers we serve. You will help us make smart, well-informed decisions to attract new sellers, keep existing sellers loyal, and inspire employees and by doing so, support business growth. This is an exciting time for the Square brand and for Brand Insights as we are setting our brand strategy and re-crafting our Brand Tracker (our periodic survey to measure brand health over time). 

A successful candidate will have strong empathy and interest in people, with rigor and experience in a variety of quantitative and qualitative research methods.

Along with your resumé, wed love to hear about a recent project youve worked on. Well leave it up to you on what format youd like to share it in!

You will:

  • Design and execute quantitative and qualitative research projects to support brand strategy and marketing on a wide variety of areas, including brand health, audience segmentation, customer experience, and marketing communications

  • Work closely with Brand team members and cross-functional partners to understand research objectives, define methodologies, lead research from project design through synthesis, and effectively turn insights into actionable recommendations

  • Measure brand and product awareness, perceptions, satisfaction, NPS and other key metrics globally on an ongoing basis to identify opportunities and risks for the business

    • Own the Global Brand Tracker, helping to rebuild our brand health survey from the ground up and collaborating with the external research firm to run it regularly (currently 6 waves per year)

    • Support marketing with creative testing, message testing, and campaign effectiveness tracking

  • Use both internal tools to conduct research directly and partner with external research agencies to oversee their execution of our research

  • Champion the customer perspective and customer empathy across Square

  • Report to Squares Brand team lead and join a team of experts in brand insights, brand strategy, brand marketing and media


You have:

  • Minimum Bachelors degree

  • Minimum 5-7 years of experience leading research projects in a professional environment, either in-house, at a research agency, or both

  • A track record of successfully managing research engagements in the areas of measurement, segmentation, attitudes and ad hoc custom research; Brand Tracker experience preferred 

  • Strong interpersonal skills to work with customers and colleagues across the organization

  • Proven ability to excel in a fast-paced collaborative work environment and manage multiple projects at once

  • Quantitative research skills:

    • Expertise in using quantitative methods for market research and measurement (e.g., brand tracking, segmentation, NPS/customer satisfaction, concept testing, campaign measurement, market sizing, pricing, syndicated data analysis).

    • Direct experience conducting survey research end-to-end including questionnaire development, programming, sample management, data weighting, analysis, and reporting

    • Familiarity with various statistical techniques (regression analysis, coefficient correlation); direct analysis expertise is not required but a plus

  • Qualitative research skills:

    • Experience designing and leading qualitative fieldwork utilizing a range of techniques (e.g., in-depth interviews, focus groups, ethnographies, digital diaries)

    • Value process and rigor but thrive on creative problem solving and research approaches

    • A willingness to get hands-on and personally recruit participants, as needed

  • Communication and presentation skills:

    • Demonstrated ability to translate research data and findings into actionable insights

    • Strong storytelling, data visualization, and presentation skills

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources