Senior SEO Manager
- San Francisco, CA
Square is looking for a bright, highly motivated, strategic and experienced Sr. SEO Manager to join our growing SEO team. This is a highly visible role that requires you to be resourceful, creative and persistent to make Square an SEO-first company.
This role will be responsible for crafting and prioritizing our SEO roadmap, in partnership with the SEO Lead. You will be working to identify key opportunities, ensure strong performance for core products and initiatives, and oversee all technical SEO programs and requirements. Candidates should have extensive SEO experience, with a proven ability to unify cross-functional teams to drive sustainable, exponential organic growth.
This is a position for someone who is obsessed with SEO and wants to reshape the definition of industry best practices. The right candidate thrives in a dynamic environment, possesses strong communication skills and is quick to take initiative.
Drive high-volume organic search growth
Own and evolve Squares site architecture, navigation and multiple properties to drive organic growth and preserve positive user experiences
Lead all technical SEO projects and own related technical requirements for product and marketing initiatives
Develop large-scale programs to grow our SEO practice and drive core business metrics
Identify and implement forward-facing opportunities and tactics that exponentially grow our search visibility
Oversee SEO best practices and adoption by core cross-functional teams, including content marketing, engineering, creative, Product Marketing teams
Work to provide leadership, strategic insights and feedback to other SEO team members
Monitor Organic Search performance of Square and top competitor sites
Partner with our marketing analyst to create and deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts
Provide leadership to the broader SEO team, elevate best practice and be seen as a thought provoker.
5+ years of professional experience in SEO with a proven track record of successfully developing and implementing SEO programs and significantly improving Organic Search performance for online businesses
Extensive knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay abreast of news and trends in SEO and online marketing
Deep knowledge of technical SEO best practices and optimizations
Experience implementing successful large-scale SEO initiatives, including external link acquisition, site architecture, and international localization
Ability to work cross-functionally with content, design, communications and product teams to drive SEO programs forward in a highly-effective manner
Understanding of critical SEO analytics and research platforms as well as familiarity with various third-party SEO analytics solutions
Experience working with a number of SEO suites/tools: BrightEdge, STAT, DeepCrawl, Majestic, seoClarity, Screaming Frog, ahrefs, semrush, etc.
Familiarity with SEO analytics tools: Google/Bing Webmaster Tools, Google Analytics, QlikView, Looker, Adobe Analytics
Bachelor's degree in a related field
Nice to Have:
Working proficiency in SQL