Senior SEO Manager

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for a bright, highly motivated, strategic and experienced Sr. SEO Manager to join our growing SEO team.  This is a highly visible role that requires you to be resourceful, creative and persistent to make Square an SEO-first company.

This role will be responsible for crafting and prioritizing our SEO roadmap, in partnership with the SEO Lead. You will be working to identify key opportunities, ensure strong performance for core products and initiatives, and oversee all technical SEO programs and requirements. Candidates should have extensive SEO experience, with a proven ability to unify cross-functional teams to drive sustainable, exponential organic growth.

This is a position for someone who is obsessed with SEO and wants to reshape the definition of industry best practices.  The right candidate thrives in a dynamic environment, possesses strong communication skills and is quick to take initiative.

You Will:

  • Drive high-volume organic search growth

  • Own and evolve Squares site architecture, navigation and multiple properties to drive organic growth and preserve positive user experiences

  • Lead all technical SEO projects and own related technical requirements for product and marketing initiatives

  • Develop large-scale programs to grow our SEO practice and drive core business metrics

  • Identify and implement forward-facing opportunities and tactics that exponentially grow our search visibility

  • Oversee SEO best practices and adoption by core cross-functional teams, including content marketing, engineering, creative, Product Marketing teams

  • Work to provide leadership, strategic insights and feedback to other SEO team members

  • Monitor Organic Search performance of Square and top competitor sites

  • Partner with our marketing analyst to create and deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts

  • Provide leadership to the broader SEO team, elevate best practice and be seen as a thought provoker.


You Have:

  • 5+ years of professional experience in SEO with a proven track record of successfully developing and implementing SEO programs and significantly improving Organic Search performance for online businesses

  • Extensive knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay abreast of news and trends in SEO and online marketing

  • Deep knowledge of technical SEO best practices and optimizations

  • Experience implementing successful large-scale SEO initiatives, including external link acquisition, site architecture, and international localization

  • Ability to work cross-functionally with content, design, communications and product teams to drive SEO programs forward in a highly-effective manner

  • Understanding of critical SEO analytics and research platforms as well as familiarity with various third-party SEO analytics solutions

  • Experience working with a number of SEO suites/tools: BrightEdge, STAT, DeepCrawl, Majestic, seoClarity, Screaming Frog, ahrefs, semrush, etc. 

  • Familiarity with SEO analytics tools: Google/Bing Webmaster Tools, Google Analytics, QlikView, Looker, Adobe Analytics

  • Bachelor's degree in a related field

Nice to Have:

  • Working proficiency in SQL

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources