Campaign Measurement Manager, Marketing Analytics
- Full-time
Company Description
Job Description
The Marketing Analytics team at Square is responsible for marketing technology and data infrastructure, measuring the impact of campaigns, and making recommendations to drive revenue growth and optimize spend. As the Campaign Measurement Manager within the Marketing Analytics organization, you will be responsible for setting the measurement framework, strategy and plans across products and channels. You will drive experimentation and ensure a disciplined and holistic approach to campaign planning and execution. You will be the primary liaison between the media channel team and the marketing analytics team to ensure we have a proper campaign measurement in place for all marketing spend. Additionally, you will drive the process for discussing campaign results and developing recommendations based on the findings. You will report into the Head of Marketing Analytics and work closely with the Global Head of Growth Strategy on annual and quarterly Marketing strategic planning process.
You will:
Define campaign objectives (e.g. performance vs. awareness) and develop integrated (cross-channel) measurement plans and KPIs to ensure campaign results are measurable and actionable
Determine proper campaign measurement methodology and keep a pulse on the latest measurement methodologies to measure efficacy of spend across all marketing channels.
Ensure that all campaigns have defined and measurable KPIs
Generate campaign insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies and decisions
Be the go-to expert on marketing metrics between product, channel marketing, and finance organizations
Work closely with MarTech team to provide input on campaign and website tagging infrastructure needed to support measurement objectives and ensure measurement capabilities are in place prior to campaign execution
Lead the measurement process for all ongoing marketing experiments
Qualifications
You have:
5+ years of experience in evaluating marketing effectiveness for both awareness and performance campaigns
Experience working for an agency or marketing department and a strong understanding of marketing strategy
Expertise in marketing concepts and appropriate measurement capabilities across online and offline channels
Experience working with marketing measurement tools, including multi-touch attribution, media mix modeling, incrementality testing, and A/B testing
Experience and knowledge working on brand lift studies
Familiarity with marketing automation and optimization platforms like DoubleClick Search, Kenshoo, Marin, DoubleClick Campaign Manager, Nanigans
Proficiency with Excel and data visualization tools like Looker or Tableau
Basic working SQL knowledge
Excellent communication skills, particularly when explaining technical matters to less technical co-workers
Demonstrated ability to influence decision makers and work with cross-functional partners
Comfort working in a fast-paced, matrixed organization, with multiple stakeholders across time zones
Additional Information
At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Meal reimbursements
- Wellness perks
- Paid parental leave
- Flexible time off
- Learning and Development resources