Direct Mail & Affiliates Marketing Manager

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for an extraordinary performance marketer to help drive new user growth through Direct Mail and Affiliates Marketing channels. As a member of the performance marketing team, you’ll be owning strategy, execution, and vendor relationships for both channels, working with cross functional internal teams to support Square core payments business, and SaaS products. You will be reporting on performance results and providing actionable next steps on your channels to internal stakeholders on a regular basis. 

Across both Direct Mail and Affiliates Channels, you will:

  • Lead marketing strategy and execution of each channel with the end goal of driving new high value customers for all Square product lines

  • Manage $$MM budgets and own annual revenue forecasts for each channel

  • Continuously optimize and developing A/B tests within each channel to improve creative and targeting efficiency

  • Create and deliver performance reports on paid marketing channels, providing actionable insights for senior management and stakeholders, and collaborate on monthly and quarterly marketing progress reviews

  • Collaborate with multiple internal teams (creative, analytics, and data science) to continuously improve upon channel performance KPIs

Specific to Direct Mail, you will:

  • Manage relationships with external vendors (list rental brokers, printers and mail shops) in addition to scoping new vendors to improve channel efficiencies 

  • Test and monitor mail drop performance and adjust strategy based on performance

  • Work closely with the Data Science team to optimize our models for target audience selection

Specific to Affiliates, you will:

  • Work with our affiliates agency to scale our program and drive growth in affiliate traffic and business revenue

  • Evaluate commission structure to ensure affiliate partners are incentivized based on key business goals

Qualifications

  • BA/BS with 4+ years of relevant marketing experience

  • 2+ years of experience in direct mail and affiliates marketing, directly managing campaigns and analyzing results

  • Strong analytical skills to evaluate channel performance, deep dive into the root cause of performance fluctuations, and come up with an actionable plan

  • Others who have worked with you describe you as: self-driven, accountable, solutions-oriented. 

  • Work well cross functionally and able to collaborate with multiple internal teams on optimizing channel performance

  • The ability to summarize results into actionable recommendations for senior executives

  • Effectively manage agency relationships

  • Prior financial services industry or b2b experience is a plus

  • Prior experience and knowledge of SQL and Looker is a plus

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources