Senior Product Marketing Manager, eCommerce
- San Francisco, CA
The Senior Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customer’s voice in product strategy discussions and decisions. The ultimate goal is to make sure we are building the right products and to drive growth and usage of the various products within the overall portfolio. We are looking for creative, results-oriented, data-driven marketers to join Square.
As a PMM for the ECOMMERCE team, you’ll play a critical role in executing growth and marketing strategies to help the team accomplish their goals. The ideal candidate will have a solid understanding of product strategy, growth marketing, positioning and messaging, and have a track record of strong cross-functional leadership. They should also possess exceptional analytical and communication skills.
Lead the go-to-market plan and ongoing marketing strategy for our core product, Square Online Store, ensuring that all customer-facing teams are on-message and maximizing each channel (paid and organic channels).
Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
Partner and collaborate with Product Management, Design and Engineering to define the product strategy and feature roadmap
Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns for both Square Online Store and Weebly Websites
Develop content marketing and organic social strategy for Weebly.com
Develop and implement data-driven lifecycle marketing strategies to drive product growth and retention
Track marketing program performance and optimize through continuous testing
Review competitive offering and drive ongoing differentiation
Work closely with Product Marketing leadership to support cross-functional initiatives
A BA/BS degree or equivalent practical experience, MBA a plus
5-7 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market.
Background in B2C marketing, preferably with prior experience delivering growth in consumer tech or SMB tech
Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned/ earned channels
Experience with international markets is a plus
Strong quantitative analytical ability and excellent written and oral communication skills
Comfort in a face-paced, entrepreneurial, start-up environment
Genuine interest in and curiosity in helping small businesses succeed