Senior Product Marketing Manager, eCommerce

  • San Francisco, CA
  • Full-time

Company Description

Weebly was acquired by Square in May 2018. Founded in 2007, Weebly is a complete platform that allows anyone to start and grow an online business with curated website templates, powerful e-commerce and integrated marketing. More than 40 million entrepreneurs around the world use Weebly to grow their customer base, fuel sales and market their idea. Designed for any entrepreneur who wants to reach a global audience, Weebly gives everyone the freedom to create a high ­quality site and store that works brilliantly across any device. Weebly offers a range of pricing options, including free and premium consumer plans, as well as enterprise offerings and is consistently the highest rated website building mobile app in the App Store and Google Play.

Job Description

The Senior Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customer’s voice in product strategy discussions and decisions. The ultimate goal is to make sure we are building the right products and to drive growth and usage of the various products within the overall portfolio. We are looking for creative, results-oriented, data-driven marketers to join Square. 

As a PMM for the ECOMMERCE team, you’ll play a critical role in executing growth and marketing strategies to help the team accomplish their goals. The ideal candidate will have a solid understanding of product strategy, growth marketing, positioning and messaging, and have a track record of strong cross-functional leadership. They should also possess exceptional analytical and communication skills.

You will:

  • Lead the go-to-market plan and ongoing marketing strategy for our core product, Square Online Store, ensuring that all customer-facing teams are on-message and maximizing each channel (paid and organic channels).

  • Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage

  • Partner and collaborate with Product Management, Design and Engineering to define the product strategy and feature roadmap

  • Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns for both Square Online Store and Weebly Websites

  • Develop content marketing and organic social strategy for Weebly.com 

  • Develop and implement data-driven lifecycle marketing strategies to drive product growth and retention

  • Track marketing program performance and optimize through continuous testing

  • Review competitive offering and drive ongoing differentiation

  • Work closely with Product Marketing leadership to support cross-functional initiatives

Qualifications

You have: 

  • A BA/BS degree or equivalent practical experience, MBA a plus

  • 5-7 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market.  

  • Background in B2C marketing, preferably with prior experience delivering growth in consumer tech or SMB tech

  • Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned/ earned channels

  • Experience with international markets is a plus

  • Strong quantitative analytical ability and excellent written and oral communication skills

  • Comfort in a face-paced, entrepreneurial, start-up environment

  • Genuine interest in and curiosity in helping small businesses succeed

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources