Campaign Measurement Analyst, Marketing Analytics

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

The Marketing Analytics team at Square is responsible for marketing technology and data infrastructure, measuring the impact of campaigns, and making recommendations to drive revenue growth and optimize spend. As a Campaign Measurement Analyst within the Marketing Analytics organization, you will be responsible for setting campaign objectives and KPIs, building out disciplined and holistic campaign measurement plans across products and channels, and identifying limitations in existing measurement capabilities. You will recap campaign results, develop and socialize learnings and recommendations, and drive experimentation to identify growth opportunities. You will be the liaison between the channel teams and the analytics team to ensure we have proper campaign measurement in place for all marketing spend.  You will report into the Measurement Manager and work closely with Marketing Analytics, Data Engineering and Demand Gen.

You will:

  • Own campaign measurement and forecasting for a set of products and channels

  • Drive campaign planning processes and keep a pulse on the latest measurement methodologies to measure efficacy of spend across all marketing channels

  • Work closely with channel and product marketing teams to define campaign objectives (e.g. performance vs. awareness) and develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable

  • Develop campaign insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies and decisions

  • Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place prior to campaign execution

  • Deliver regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness with actionable insights on learnings

Qualifications

You have:

  • 3-5 years of experience in evaluating marketing campaign effectiveness and performance analytics

  • Experience working for an agency or marketing department with a strong understanding of marketing strategy

  • Expertise in marketing concepts and appropriate measurement capabilities across online and offline channels

  • Experience working with marketing measurement tools, including multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing

  • Experience and knowledge working on brand lift studies

  • Familiarity with marketing automation and optimization platforms like DoubleClick Search, Kenshoo, Marin, DoubleClick Campaign Manager, Nanigans, Marketo, Facebook

  • Proficiency with Excel and data visualization tools like Looker or Tableau

  • Basic working SQL knowledge

  • Excellent communication skills, particularly when explaining technical matters to less technical co-workers

  • Demonstrate ability to influence decision makers and work with cross-functional partners

  • Comfort working in a fast-paced, matrixed organization, with multiple stakeholders across time zones

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources