Product Marketing Manager, Square Developer Platform
- San Francisco, CA
The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels, at the right time, and represents the customers voice in product strategy discussions and decisions. The ultimate goal is to make sure we are building the right products and to drive growth and usage of the various products within the overall portfolio.
We are looking for a results-oriented, data-driven leader to join Square as a Product Marketing Manager working with Square Developer Platform. The ideal candidate will have a good understanding of the developer space, product strategy, branding, and marketing (paid and unpaid), and have a track record of strong cross-functional coordination. They should also possess exceptional analytical and communication skills.
Identify and segment target developers, their pain points and needs through qualitative and quantitative research, and solutions to meet those needs
Develop use cases for new products that will inform overall marketing strategy
Work closely with product managers, engineers, and the entire developer platform team to develop new products and enhance existing products, ensuring that the of our developers is always represented
Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns throughout the developer journey
Drive the go-to-market plan and post-launch marketing programs with marketing channel managers, account managers, and sales
Collaborate with copy and design teams to develop marketing creatives
Track campaign performance and optimize through continuous testing
Review competitor products and marketing, and drive ongoing differentiation
Ensure all marketing materials undergo appropriate legal and compliance review
Support cross-functional marketing team initiatives
A BA/BS degree; MBA a plus
7+ years professional experience
5+ years working in a product marketing capacity - ie partner closely with product management and/or engineering to represent market requirements, and with channel managers to support product launches and ongoing campaign optimization. Alternatively, 3+ years experience working in product management for a marketing-related product.
Previous background in developer marketing and developer communities.
Strong quantitative ability, and excellent written and oral communication skills
Comfort in a face-paced, entrepreneurial, start-up environment