Senior Performance Marketing Manager

  • New York, NY
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for an extraordinary performance marketer to help drive new user growth through Paid Media Channels. As a senior member of the Demand Generation Team, you’ll be responsible for helping drive strategy, build and manage campaigns across a variety of digital and offline channels, working with cross functional teams to support Square’s core payments business and SaaS products.  

This is an excellent role for candidates that have 5+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the strongest brands in FINTECH. 

You will:

  • Help support consideration and acquisition campaigns on digital and offline channels

  • Act as a business partner to internal teams such as product marketing and creative

  • Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics

  • Direct and and collaborate with internal channel team to achieve goals and ROI targets 

  • Build out tests to prove out hypotheses and recommend performance optimizations

  • Take a data driven approach to managing campaigns and derive insights on strategy and performance

  • Help support weekly and monthly reporting of channel metrics, goals, and other KPI’s

  • Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance 

  • Communicate weekly updates, progress reports, timelines, and results

  • Contribute to strategic documents that help align multiple teams at Square 

  • Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI

  • Work closely with the other teams and stakeholders to ensure acquisition goals are met

Qualifications

You have:

  • A BA/BS degree or equivalent practical experience

  • At least 5+ years of related performance marketing experience

  • A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out

  • Excellent cross-functional skills especially around your ability to influence others

  • A firm grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketing

  • Strong analytical ability and are an advanced Excel nerd

  • Ability to run SQL queries and analyze performance data for optimizations

  • Outstanding ability to think creatively, identify and resolve problems. 

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

  • High levels of integrity, autonomy, and self-motivation.

  • An energetic and willing attitude 

  • The ability to synthesize complex ideas into actionable recommendations for senior executives

  • A hungry, infectious personality: we’re looking for someone determined and able to win

Bonus:

Direct Mail Marketing

Deep Understanding of Adwords & Facebook

Experience with Web Tracking and Attribution

Mobile Marketing

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources