Senior Performance Marketing Manager
- New York, NY
Square is looking for an extraordinary performance marketer to help drive new user growth through Paid Media Channels. As a senior member of the Demand Generation Team, you’ll be responsible for helping drive strategy, build and manage campaigns across a variety of digital and offline channels, working with cross functional teams to support Square’s core payments business and SaaS products.
This is an excellent role for candidates that have 5+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the strongest brands in FINTECH.
Help support consideration and acquisition campaigns on digital and offline channels
Act as a business partner to internal teams such as product marketing and creative
Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics
Direct and and collaborate with internal channel team to achieve goals and ROI targets
Build out tests to prove out hypotheses and recommend performance optimizations
Take a data driven approach to managing campaigns and derive insights on strategy and performance
Help support weekly and monthly reporting of channel metrics, goals, and other KPI’s
Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
Communicate weekly updates, progress reports, timelines, and results
Contribute to strategic documents that help align multiple teams at Square
Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI
Work closely with the other teams and stakeholders to ensure acquisition goals are met
A BA/BS degree or equivalent practical experience
At least 5+ years of related performance marketing experience
A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out
Excellent cross-functional skills especially around your ability to influence others
A firm grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketing
Strong analytical ability and are an advanced Excel nerd
Ability to run SQL queries and analyze performance data for optimizations
Outstanding ability to think creatively, identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
High levels of integrity, autonomy, and self-motivation.
An energetic and willing attitude
The ability to synthesize complex ideas into actionable recommendations for senior executives
A hungry, infectious personality: we’re looking for someone determined and able to win
Direct Mail Marketing
Deep Understanding of Adwords & Facebook
Experience with Web Tracking and Attribution