Head of Performance Marketing

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for a Head of Performance Marketing to join its Marketing team.  The Head of Performance Marketing will oversee a team of channel specialists (SEM, Display, Affiliates, Mobile, Direct Mail, Social) and marketing generalists who plan the media mix for Square’s suite of products.  This individual will develop the performance strategy to help achieve our financial and product targets and test aggressively to find the best ways to convert our prospective sellers. Reporting to the Global Head of Marketing, you will be a critical member of the Marketing Leadership team to drive business results for the company.  You will work closely with numerous stakeholder teams including finance, product marketing, marketing analytics, and data science.

You will:

  • Lead a group of team members and agency partners to allocate, invest, and optimize the performance media budget across all channels to meet our business targets
  • Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
  • Work closely with analytics and data science partners to build a world-class performance marketing engine across tracking, attribution, and optimization
  • Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality
  • Innovate and implement test and learn strategies and drive scalable results 
  • Lead QBRs and strategic documents that highlight learnings from our media investments
  • Mentor the talented individual contributors and leads on your team to grow their own analytical, communication, and leadership skills

Qualifications

You have:

  • 10+ years experience in acquisition marketing and performance/growth marketing with direct oversight of SEM, display, retargeting, paid social, and funnel optimization
  • 3-5 years of people management experience
  • Track record of growing marketing investment on a measurable basis at scale
  • Demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across multiple time zones
  • Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
  • Willingness to be deep in the details while also being able to create and communicate higher level strategy
  • Experience managing a large budget

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources