Marketing Analytics Manager, Square Capital

  • San Francisco, CA
  • Full-time

Company Description

When we launched the little white reader, we invented mobile, ubiquitous payments and enabled anyone to start, run, and grow a business. Ten years and billions of transactions later we’re reimagining commerce for businesses of all types and sizes—we’re enabling the independent electrician to send invoices, helping the beauty salon pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

We are looking for an experienced Marketing Analytics Manager to drive measurement and insights for marketing of our Square Capital lending products. You will lead analytics for all marketing channels (paid, earned, and owned), and partner with cross functional teams to identify trends in the data and opportunities to optimize campaigns and product initiatives. You will also collaborate with the marketing team to design experiments (A/B and multivariate tests), evaluate results, and make go-forward decisions based on the results.

You Will:

  • Own the data. Lead aggregating, tracking, and measuring performance (upper funnel marketing and downstream product conversions), evaluating the success of marketing initiatives against KPI goals (conversions, CPAs, CLTV, ROI). Develop dashboards to communicate the data in a clear and digestible way so that the team can easily assess trends. 

  • Be an indispensable partner working side-by-side with marketing, engineering, design, product management, operations and sales. Provide insights to help the team understand they why behind existing marketing and product trends, and have a seat at the table to make go-forward decisions based on this data.

  • Identify gaps and opportunities and collaborate with marketing to come up with strategies to optimize existing campaigns and create new, efficient initiatives. Proactively uncover business insights that represent meaningful blind spots in our marketing performance.

  • Assist the marketing team in creating the optimal setup and plan for running experiments.

Qualifications

You Have:

  • 5+ years of experience in a data/marketing analytics, consulting, or other quantitative role

  • Experience with evaluating performance marketing through media mix modeling, attribution modeling, CPAs, CLTV, and ROI.

  • Proficiency in visualization tools such as Looker or Tableau.

  • A deep understanding of statistical analysis to assist in A/B and multivariate testing.

  • Experience writing SQL and ETL queries.

  • General understanding of marketing channels (ie email, paid marketing, SEO, in product marketing) a plus.

  • Strong cross-functional collaboration and communication skills.

  • Get-it-done mentality. You’re excited to roll up your sleeves and be scrappy.

  • A degree in math, finance, statistics, economics, computer science, or other quantitative field.

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources