Product Marketing Manager - Growth, Square for Retail, NYC

  • New York, NY
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

We are looking for a creative, organized, and results-oriented individual to join Square as a Growth Marketing Manager, on the Square for Retail team. The Growth Marketing Manager will work closely with the product team to achieve the team’s marketing objectives and drive growth for the business. This role will have a strong emphasis on the creation, execution, and optimization of marketing campaigns including email, in-product, and offline channels. Success in this role means you are able to design, launch and analyze marketing campaigns to drive business goals and engagement across Square’s products. 

The ideal candidate is an energetic self-starter, motivated to dive in and learn by doing. He or she can ramp up quickly, partner well with cross-functional teams, and work efficiently and effectively against goals.

You will:

  • Have a holistic understanding of the entire funnel across marketing and product touchpoints

  • Lead the ideation and execution of campaigns that drive growth for our business, partnering closely with product, engineering, data, design, legal, creative, copy, channel managers, and marketing operations

  • Drive the creative development process for marketing materials by collaborating with Design, Copywriting, Legal, Operations and other Channel Teams to develop clear, compelling, and differentiated marketing collateral across channels

  • Partner with our PMM to develop a cross-channel demand generation strategy including audience segmentation, lead nurturing, marketing automation, and optimization

  • Generate data-driven hypotheses for improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise

  • Analyze findings, report on KPIs, and present recommendations to a broader group of stakeholders week over week to drive visibility around incremental funnel optimizations

  • Partner closely with our product marketing manager (PMM) across products to conceive of acquisition and lifecycle marketing campaigns, as well as identify goals and key performance indicators for programs 

  • Lead implementation of email, in-product, and web campaigns, including set up of audiences, tracking and reporting

  • Analyze campaign metrics, report on KPIs, and present optimization recommendations for both marketing and web campaigns to the product marketing team

  • Ensure timely completion of all project milestones while keeping all involved teams informed

You will learn:

  • Work closely with Square’s world class product marketing, marketing, design and product teams

  • How to scale products to thousands of users

Qualifications

You have:

  • A BA/BS degree

  • 2+ years of professional experience 

  • 1+ years in growth, product marketing, digital marketing, or other analytical role

  • Experience working with creative teams and marketing channel specialists 

  • Knowledge of web strategy and email marketing for both acquisition as well as lifecycle marketing

  • Demonstrated track record developing and executing A/B tests, analyzing and translating data into business and consumer insights

  • Superior project management, time management, and attention to detail

  • Strong quantitative ability, as well as excellent written and oral communication skills

  • Comfort in a face-paced, entrepreneurial environment where change is common

  • Experience with marketing automation platforms (Iterable, Marketo, Hubspot or related), testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange, etc), and analytics tools (Looker, Amplitude, Google Analytics, Adobe Site Catalyst, etc) a plus

  • Excellent interpersonal skills with the ability to think and communicate creatively, thoughtfully, and with diverse technical and non-technical groups, spanning all organizational levels

  • Strong work ethic, intellectual curiosity, and commitment to continuous improvement with the ability to take an idea and bring it to life with minimal supervision

  • Experience with Contentful, Iterable, Salesforce, and Optimizely a plus

  • Strong proficiency with Excel or Google Sheets; basic competency in SQL a plus. Foundational knowledge in SQL is helpful with data visualization tools (e.g Looker)

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources