Associate Brand Insights Researcher

  • San Francisco, CA
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Brand Team at Square is a growing team that is dedicated to building the Square brand. Our team is a cross-functional group that includes Brand Strategy, Brand Insights, and Brand Marketing. As a team we are united by our goal to create a unified and differentiated global brand through best-in-class marketing and customer experiences. 

We are looking for a self-motivated, creative, and collaborative researcher to join the Square Brand team. In this position, you will connect Square with the sellers and buyers we serve. You will help us make smart, well-informed decisions to attract new sellers, keep existing sellers loyal, and inspire employees — and by doing so, support business growth.  

An ideal candidate will have served as a manager/admin of internal tools used across teams.  They will have experience conducting quantitative and qualitative customer research. They are a self-starter, are both detail oriented and a strategic thinker, and will thrive in a fast-paced, innovative environment.

  • Serve as the owner of Square’s internal research tools, which are used by different teams for different use cases; “ownership” includes access management, contract evaluation/renewal, socializing and education, and thinking strategically about what tools will best support the business 

  • Support the design and execution of quantitative and qualitative research projects in a wide variety of areas, including brand health, audience segmentation, customer experience, and marketing communications

  • Assist in measuring brand and product awareness, perceptions, satisfaction, NPS and other key metrics globally on an ongoing basis to identify opportunities and risks for the business

  • Champion the customer perspective and customer empathy across Square

  • Report to Square’s Brand Insights lead and join a passionate team of experts in brand insights, brand strategy, brand marketing and media


  • 2-3 years of relevant work experience

    • Experience serving as a central manager of tools that are accessed by disparate teams, including streamlining access management, liaising with external tool providers (e.g., contract initiation/renewals), and educating users on how to successfully use each tool

    • Experience conducting quantitative survey research including programming, sample management, and data weighting; experience drafting questionnaires, conducting analysis, and writing final reports a plus

    • Familiarity with qualitative research including in-depth interviews, focus groups, ethnographies, digital diaries, etc.

  • Exceptional interpersonal skills to work with customers and colleagues across the organization

  • Self-starter with strong communication and presentation skills

  • Strong project and time management skills

  • Comfortable in a fast-paced environment

  • Outstanding ability to think creatively, identify and resolve problems

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.