Senior Copywriter, Vertical Points of Sale - Creative Studio
- Full-time
Company Description
Job Description
We’re looking for a mid- to senior-level copywriter to join our team in our New York office.
It’s our job to make people excited about Square and help them understand how our products work—so you will work on brand, data-driven performance marketing, and growth retention projects alike. You will concept and write for every channel used by product launch campaigns, including videos, paid marketing, email campaigns, and enterprise marketing collateral.
You will elevate the creative work to meet the ambition of the brand while delivering outstanding results. Everything you work on will be designed to build the Square brand, increase growth of Square products, and grow the Square business. In particular, you will be dedicated to growing the Square for Restaurants, Square for Retail, and Square Appointments points of sale businesses and should be comfortable building a communication strategy for free/paid tiered products.
You will work on an experienced, award-winning, full-service creative team. We cover a range of disciplines including copy, design, web, video, photography, production, and operations. You will partner closely with our insights, brand, product, and channel teams to create work.
Responsibilities:
- Write email campaigns, web pages, guides, presentations, sales and events materials, search ads, overview videos, tutorial videos, and integrated launch campaigns.
- Create concepts that have the legs for larger marketing campaigns
- Help set creative strategy for campaigns
- Use customer and data insights to inspire creative concepts
- Collaborate with an experienced group of designers, editors, producers, product managers, and marketers
- Collaborate across the Square organization to guarantee an integrated customer experience
- Mentor a junior writer
Qualifications
- 5+ years experience as a copywriter at an agency or in-house.
- A portfolio to include with your resume and cover letter
- Excellent grammar, writing, and editorial skills
- The ability to explain complicated products and processes in simple, human ways to both businesses and consumers
- A positive attitude and a manageable ego with the ability to present and defend your work when you really believe in it
- An interest in working with data to make thoughtful, creative deliverables
- Creative flexibility—you can flex your writing and adjust your language and tone based on your audience
- An ability to push a brand forward with fresh, evolving, creative ideas
- Understanding of performance-based marketing strategies
- Interest in technology and the future evolution of content creation and distribution