Product Marketing Manager - Hardware Accessories
- San Francisco, CA
For many Square sellers, hardware accessories such as printers, cash drawers, barcode scanners, or mobile cases are essential to running their businesses. The role of the Accessory Product Marketing Manager (PMM) is to be the expert on global customer needs for accessories as well as what is available in the market. You will work closely with the product and international teams to identify new product opportunities, lead a cross-functional team to execute go-to-market activities for new products, create & execute on a strategy for growing accessory sales through ongoing marketing efforts, and will provide continuous feedback about our products to the rest of the team. The Accessory PMM will ensure that the right customers are getting the right information, through the right channels, and that the accessories we offer are augmenting the overall Square experience for our sellers.
We are looking for a highly motivated, top performer to join the team. The right candidate will be strategic, analytical, results-oriented, data-driven, detail-oriented and a clear communicator with a background in analytics, strategy, product management or product marketing.
Partner with the product team and country teams to identify, build a business case for, and prioritize products across all Square markets for which we should add compatibility and/or sell on Square Shop.
Meet regularly with vendors to understand upcoming launches and discontinuations of products and feed this information back to our product team.
For products to be launched on Square Shop, determine go-to-market strategy including pricing, bundling, and marketing.
Project manage new product launches and work with cross-functional partners to ensure successful launch, including vendor selection, SKU management, supply and demand management, logistics, creative development for marketing, and Shop engineering.
Optimize assortment of existing products sold globally on Shop by tracking and monitoring sales and return performance and leveraging customer insights.
Measure and socialize accessories’ impact on the overall Square experience, and suggest projects to improve key metrics.
Work closely with customer-facing teams (Sales, Account Management, Support) and conduct customer insights to better understand customer needs and share insights with relevant PMs and PMMs.
Carefully QA existing Square Shop and Support pages and highlight opportunities to improve public-facing content. Work with relevant teams to implement these improvements.
2-5 years of professional experience
Strong quantitative analytical ability
Excellent written and oral communication skills, and strong organizational skills
Skill at managing details of ever-increasing complexity and scale
Experience managing projects with several cross-functional stakeholders
Comfort leading initiatives in a fast-paced, entrepreneurial, start-up environment
Prior experience in product marketing, analytics, consulting or a strategy-related role
Prior experience in payments, technology, or hardware is a plus