Copywriter, Growth and Retention Marketing - Creative Studio

  • New York, NY, USA
  • Full-time

Company Description

When we launched the little white reader, we invented mobile, ubiquitous payments and enabled anyone to start, run, and grow a business. Ten years and billions of transactions later we’re reimagining commerce for businesses of all types and sizes—we’re enabling the independent electrician to send invoices, helping the beauty salon pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

We’re looking for a mid-level copywriter to join our team in our New York office.

It’s our job to make people excited about Square and help them understand how our products work—so you will work on brand, data-driven performance marketing, and growth retention projects alike. 

You will concept and write specifically for e-mail and customer outreach campaigns. We have several products, and we send a lot of communication to varying audiences. We need a power email writer to help us develop successful campaigns that communicate new information to our customers. You should have a passion for subject/headline testing, and for optimizing outreach work to be as successful as possible.

You will enhance the creative work to meet the ambition of the brand while delivering outstanding results. You will work with data-analysts to help develop successful campaigns with channel-specific knowledge. Everything you work on will be designed to build the Square brand, promote growth of Square products, and grow the Square business. 

You will work on an experienced, award-winning, full-service creative team. We cover a range of disciplines including copy, design, web, video, photography, production, and operations. You will partner closely with our insights, brand, product, and channel teams to create work.

Responsibilities:

  • Write email campaigns, and help our teams learn what messages resonate best for each product
  • Become familiar with every product in the Square library, and become a master of what language is the most successful
  • Help set creative strategy for campaigns
  • Use customer and data insights to inspire creative concepts
  • Collaborate with an experienced group of designers, editors, producers, product managers, and marketers
  • Collaborate across the Square organization to guarantee an integrated customer experience

Qualifications

  • 2+ years experience in a creative role in an agency or in-house
  • A portfolio to include with your resume and cover letter 
  • Excellent grammar, writing, and editorial skills—you take your English very seriously and sweat the small stuff
  • The ability to explain complicated products and processes in simple, human ways to both businesses and consumers
  • A positive attitude and a manageable ego with the ability to present and defend your work when you really believe in it 
  • An interest in working with data to make thoughtful creative deliverables
  • Creative flexibility—you can flex your writing and adjust your language and tone based on your audience 
  • An ability to define and differentiate brands
  • Ability to push a brand forward with fresh, evolving, creative ideas
  • Understanding of performance-based marketing strategies
  • Interest in technology and the future evolution of content creation and distribution

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources