Product Marketing, Payments

  • Melbourne, Australia
  • Full-time

Company Description

Our mission is simple: we want to help people everywhere start, run and grow a business. We’re a fast-moving global fintech company building the tools entrepreneurs need to simplify and streamline every business process, from accepting card payments and online invoicing to inventory management, real-time analytics, employee management and powerful data reporting. 

Now supporting millions of businesses worldwide, Square is recognised as a leader in financial technology, currently rated third in Fast Company’s 2018 edition of the World’s Most Innovative Companies. As we continue to expand globally, we are looking to drive that innovation further by scaling our smart, dedicated and passionate workforce in new markets. Square was founded in 2009 by Jack Dorsey and Jim McKelvey and is headquartered in San Francisco, with offices now operating across the United States, Canada, Japan, the UK and Australia.

Job Description

The role of the Product Marketing Manager is to be the in-market product expert, partnering closely with both product marketing, product management and central marketing. This includes understanding how sellers use our product in-market, tracking market conditions impacting product performance and usage, understanding customer segments and defining messaging, gathering product insights, and helping to feed those insights back to the central product team for incorporation into future product development. It is the Product Marketing Manager’s job to ensure the right customers are getting the right message through the right channels, and that we are building and supporting the right products for our customers. 

We are looking for a highly motivated, top performer to join the team. This role would support both the Payments and Developers teams. The right candidate will be data-driven, strategic, analytical, results-oriented and a clear communicator with a background in product management or product marketing and/or strategy. 

The ideal candidate will have a passion for understanding our customers and representing their voice in product discussions, exceptional understanding of product strategy and positioning, and a track record of cross-functional coordination to launch and scale products. They should also possess exceptional analytical and communication skills.

You will:

  • Identify target customers, their needs, and how the product will meet those needs through surveys, interviews, and product usage

  • Partner and collaborate with Product Management, Design and Engineering to define the product strategy and feature roadmap

  • Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns

  • Lead product go-to-market plans, ensuring that all customer-facing teams are on-message and maximizing each channel

  • Review competitive offerings and drive ongoing differentiation

  • Be the trusted voice of our customers by developing and surfacing qualitative and quantitative insights to shape the product direction and marketing messaging

  • Work cross-functionally with SF based Product Marketing Managers, Copy, Design and Legal to develop, deploy and measure growth and retention campaigns (email and in-app tactics), in addition to website content 

  • Work closely with Central Marketing to define and drive product and educational narratives via SEO research and blog content 

  • Support price testing, pricing research, pricing analytics, and eventual recommendations

  • Gather and share product feedback from Communications, Sales, Central Marketing, and a broad range of cross-functional teams

  • Provide feedback on products in development from the local market perspective

  • Offer creative problem solving and analytical reasoning

Qualifications

You have:

  • Undergraduate and/or postgraduate qualifications 

  • 5+ years of experience in business strategy or marketing with 3+ years being responsible for defining and executing go-to-market campaigns 

  • Experience working with large cross functional teams across multiple locations.

  • The ability to work well with others, build trust within a team, and work effectively in a highly collaborative and global team environment

  • Strong organisational skills and can manage multiple projects (and associated stakeholders) simultaneously

  • Strong quantitative analytical ability and excellent written and oral communication skills

  • Genuine interest and curiosity in helping small businesses succeed

  • Prior experience in consulting or a strategy-related role

  • Comfort leading initiatives in a fast-paced, entrepreneurial, start-up environment

Nice to have: 

  • Experience in B2B, B2C and e-Commerce preferred

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.