Product Marketing Manager, Appointments
- Melbourne, Australia
Our mission is simple: we want to help people everywhere start, run and grow a business. We’re a fast-moving global fintech company building the tools entrepreneurs need to simplify and streamline every business process, from accepting card payments and online invoicing to inventory management, real-time analytics, employee management and powerful data reporting.
Now supporting millions of businesses worldwide, Square is recognised as a leader in financial technology, currently rated third in Fast Company’s 2018 edition of the World’s Most Innovative Companies. As we continue to expand globally, we are looking to drive that innovation further by scaling our smart, dedicated and passionate workforce in new markets. Square was founded in 2009 by Jack Dorsey and Jim McKelvey and is headquartered in San Francisco, with offices now operating across the United States, Canada, Japan, the UK and Australia.
The Appointments team at Square is focused on creating purpose-built tools for businesses that sell their time (think: hair stylists at salons, trainers at gyms, lawyers, contractors, etc.). On this team, we’re building brand new products on top of Square’s revolutionary payments platform to make the lives of these professionals easier and more productive, and the experience for their customers more modern and seamless. Our small, cross-functional team has already built many foundational features and are now focused on innovating and experimenting, across all platforms, and beyond traditional product lines.
We are hiring a Product Marketing Manager in our Melbourne office to accelerate the delivery and growth of Square products in the Australia and Japanese markets. We’re starting off in AU and will be launching JP later on in 2020. You will have an opportunity to make quantifiable impact on our business through leading the localization, go-to-market strategy, and execution for the entire product. You will work closely with merchants hearing their feedback and conducting insights to advocate for feature improvements that enhance the Appointments product. This is an extremely cross-functional role that will involve collaborating with our product teams in the US as well as partnering with local stakeholders to ensure the success of our products in Australia. We are looking for someone who is customer focused and excited about helping us better serve the small businesses who use our products.
The ideal candidate will have a solid understanding of product strategy, growth marketing, positioning and messaging, and have a track record of strong cross-functional leadership. They should also possess exceptional analytical and communication skills.
Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
Help our US-based product teams engage with the Australia market and understand the experiences of the small businesses we serve
Partner and collaborate with Product Management, Design and Engineering to ensure product strategy and feature road map support Australia market needs
Review competitive offering and drive ongoing product differentiation
Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns
Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel
Develop and implement data-driven life-cycle marketing strategies to drive product growth and retention
Track marketing program performance and optimize through continuous testing
Roll up your sleeves, no task is too small
A BA/BS degree or equivalent practical experience
8+ years professional experience
5+ years working in product marketing, growth or lifecycle marketing; strategy consulting background a plus
Background in B2C marketing, preferably with prior experience delivering growth in consumer tech or SMB tech
Experience in paid marketing channel strategy to drive acquisition and awareness
Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned/ earned channels
Strong quantitative analytical ability and excellent written and oral communication skills
Comfort in a face-paced, entrepreneurial, start-up environment
Genuine interest in and curiosity in helping small businesses succeed