Growth Marketing Manager, Content Strategy

  • San Francisco, CA
  • Full-time

Company Description

When we launched the little white reader, we invented mobile, ubiquitous payments and enabled anyone to start, run, and grow a business. Ten years and billions of transactions later we’re reimagining commerce for businesses of all types and sizes—we’re enabling the independent electrician to send invoices, helping the beauty salon pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

As Square Point of Sale’s first Growth Marketing Manager for Content Strategy, you will lead the way in planning, developing, and optimizing content to acquire and engage Sellers, helping them adopt our products while building the Square brand. We’re looking for someone who thinks out of the box, who can design innovative content programs that tell great stories, bring products to life and get measurable results. As a member of the Square Point of Sale product organization, the Content Strategist will work closely with product, sales and customer support teams to ideate and prioritize content opportunities. This content leader will also closely collaborate with our Central Marketing and Editorial teams to define and socialize content creation and distribution best practices at Square. 

You Will: 

  • Leverage insights from product and marketing analytics to plan, create and edit multi-format content that drives growth and affinity for Square’s flagship software products
     

  • Develop content strategy, including managing editorial calendar and web content pipeline and production for use in growth marketing, and providing clear and effective communication of project requirements across stakeholders and functions (editorial, paid media, social media, email, etc).
     

  • Identify content-driven opportunities to boost SEO performance, and collaborating with centralized SEO teams to implement recommendations
     

  • Develop channel strategies and identifying potential partnerships to optimize paid content distribution, maximizing reach and impact
     

  • Oversee the strategy, production and discoverability of video content on Youtube and other emerging channels
     

  • Manage a rich content calendar that supports a regular cadence of various types of content (e.g. interactive tools, blog posts, ebooks, video series, infographics, product guides) that are aligned to the Seller journey
     

  • Proactive monitoring media, cultural and competitor trends in order to be able to recommend forward-thinking ideas to push our products and brand forward

Qualifications

You Have:

  • A BA/BS degree or equivalent 

  • 5+ years in marketing (in-house or agency), with proven experience in content strategy development, as well as organic and paid content distribution across channels such as search, Facebook, YouTube, Pinterest, etc. 

  • Experience producing content for desktop and mobile web, including an understanding of information architecture and web content best practices

  • Familiarity with attribution models and campaign reporting metrics that drive lead generation and retargeting opportunities

  • Up-to-date knowledge of SEO best practices and growth strategies

  • Bonus points for proven experience delivering growth in SMB tech

  • A strong test and learn mindset; comfort developing clear testing, measurement and optimization plans 

  • Genuine interest in and curiosity in helping small businesses succeed

 

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources