Senior Performance Marketing Manager, SEM

  • San Francisco, CA
  • Full-time

Company Description

When we launched the little white reader, we invented mobile, ubiquitous payments and enabled anyone to start, run, and grow a business. Ten years and billions of transactions later we’re reimagining commerce for businesses of all types and sizes—we’re enabling the independent electrician to send invoices, helping the beauty salon pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for an extraordinary performance marketer to help drive new user growth through our Paid Search channel. As a member of the Acquisition Team, you’ll be responsible overseeing performance of campaigns of paid search campaigns across our core payments business and SaaS products. 

This is an excellent role for candidates that have 6+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the strongest brands in fintech. 

You will:

  • Build best-in-class SEM acquisition program through partnership with Analytics, Data Science, and Product teams

  • Manage a $XXM budget for SEM campaigns to bring in new sellers across all of Square’s products

  • Monitor quarterly budgets and pacing to to achieve goals and ROI targets

  • Direct and manage agencies to improve campaign structure and targeting improvements, search query mining, keyword expansion, LP testing, and improvement of bid management processes

  • Own quarterly and annual forecast and planning for SEM and Mobile channels

  • Use a process of testing to prove hypotheses and recommend performance optimizations

  • Use a data driven approach to manage campaigns and derive insights on strategy and performance.

  • Own weekly and monthly reporting of channel metrics, goals, and other KPI’s.  

  • Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance 

  • Research and leverage SEM industry trends and competitive analysis to inform marketing strategy


You have:

  • Adwords Certified

  • A Passion for Marketing. You stay up to date on the industry, bidding platforms and changes as they roll out

  • A BA/BS degree or equivalent practical experience

  • At least 6+ years of related performance marketing experience

  • A strong grasp of search marketing (both SEM and SEO) and metrics driven (performance) marketing

  • Strong analytical ability

  • Outstanding ability to think creatively, identify and resolve problems.

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

  • High levels of integrity, autonomy, and self-motivation.

  • An energetic and willing attitude 

  • The ability to synthesize complex ideas into actionable recommendations for senior executives

  • A hungry, infectious personality: we’re looking for someone determined and able to win


Experience with Web Tracking and Attribution

Basic SQL

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources