Senior Performance Marketing Manager, SEM
- San Francisco, CA
Square is looking for an extraordinary performance marketer to help drive new user growth through our Paid Search channel. As a member of the Acquisition Team, you’ll be responsible overseeing performance of campaigns of paid search campaigns across our core payments business and SaaS products.
This is an excellent role for candidates that have 6+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the strongest brands in fintech.
Build best-in-class SEM acquisition program through partnership with Analytics, Data Science, and Product teams
Manage a $XXM budget for SEM campaigns to bring in new sellers across all of Square’s products
Monitor quarterly budgets and pacing to to achieve goals and ROI targets
Direct and manage agencies to improve campaign structure and targeting improvements, search query mining, keyword expansion, LP testing, and improvement of bid management processes
Own quarterly and annual forecast and planning for SEM and Mobile channels
Use a process of testing to prove hypotheses and recommend performance optimizations
Use a data driven approach to manage campaigns and derive insights on strategy and performance.
Own weekly and monthly reporting of channel metrics, goals, and other KPI’s.
Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
Research and leverage SEM industry trends and competitive analysis to inform marketing strategy
A Passion for Marketing. You stay up to date on the industry, bidding platforms and changes as they roll out
A BA/BS degree or equivalent practical experience
At least 6+ years of related performance marketing experience
A strong grasp of search marketing (both SEM and SEO) and metrics driven (performance) marketing
Strong analytical ability
Outstanding ability to think creatively, identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
High levels of integrity, autonomy, and self-motivation.
An energetic and willing attitude
The ability to synthesize complex ideas into actionable recommendations for senior executives
A hungry, infectious personality: we’re looking for someone determined and able to win
Experience with Web Tracking and Attribution