Paid Search Lead

  • San Francisco, CA
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for a Paid Search expert to help promote new user growth through our Paid Search channel. As a member of the Acquisition Team, you’ll be responsible overseeing performance of campaigns of paid search campaigns across our core payments business and SaaS products. 

This is an excellent role for candidates that have 6+ years of relevant experience and are excited about using their skills alongside a marketing team to build one of the strongest brands in fintech. 

You will:

  • Build outstanding SEM acquisition program through partnership with Analytics, Data Science, and Product teams
  • Manage a $XXM budget for SEM campaigns to bring in new sellers across all of Square’s products
  • Monitor quarterly budgets and pacing to to achieve goals and ROI targets
  • Manage agencies to improve campaign structure and targeting improvements, search query mining, keyword expansion, LP testing, and improvement of bid management processes
  • Manage quarterly and annual forecast and planning for SEM and Mobile channels
  • Use a process of testing to prove hypotheses and recommend performance optimizations
  • Use a data-driven approach to manage campaigns and find insights on strategy and performance.
  • Manage weekly and monthly reporting of channel metrics, goals, and other KPI’s. 
  • Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance 
  • Research and use SEM industry trends and competitive analysis to inform marketing strategy


You have:

  • Adwords Certified
  • A passion for Marketing - you continually learn about the industry, bidding platforms and changes as they roll out
  • PLA experience
  • A BA/BS degree or equivalent practical experience
  • At least 6+ years of related performance marketing experience
  • A grasp of search marketing (both SEM and SEO) and metrics driven (performance) marketing
  • Strong analytical ability
  • Outstanding ability to think creatively, identify and resolve problems.
  • The ability to effectively multi-task in a deadline driven atmosphere.
  • The ability to combine complex ideas into relevant recommendations for senior executives
  • A hungry, motivating personality: we’re looking for someone determined and able to succeed


Experience with Web Tracking and Attribution

Basic SQL

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.