Marketing Analyst
- Full-time
Company Description
Job Description
Square is looking for a Marketing Data Analyst to join our Melbourne team. This is a newly created role that will be responsible for delivering analysis and insights across the marketing side of the business; as well as building and running our regular reporting process. Reporting to the Head of Marketing for Australia, the ideal candidate will have strong analytics experience and knowledge as to how to turn their analysis into business actions as well as strong communication skills.
You will:
Build, automate and maintain all business reporting and metrics across marketing (including in-depth analytics of key metrics (e.g. LTV, ROI, x-days actions)
Design the appropriate metrics and analysis to identify the opportunities of new seller acquisition, and automate it for stakeholders
Lead business analysis and case writing, such as:
Marketing cohort analysis
Customer segmentation and cohort analysis
Financial modelling
Synthesize data into insights and clear recommendations
Measure effectiveness of marketing campaigns and strategies
Analyse performance data to provide recommendations for online marketing efforts. These efforts include social media ads, display banner ads, search and other online branding
Partner with Finance and Strategy to provide market insights, recommendations and business strategy
Work closely with Marketing and Finance teams to develop annual marketing forecast.
Research industry landscape to help drive key initiatives and provide insight to the Square marketing team
Develop market segmentation and competitive insights reporting process to provide market insights and strategy to wider AU and global business
Manage ad hoc analytical projects as needed
Qualifications
You have:
4+ years of work experience in an analytical role
A Bachelor’s Degree in a quantitative field such as maths, economics and statistics or equivalent practical experience
Very strong analytical capabilities and hands-on experience with data (e.g. Relational databases, BI tools)
Advanced SQL skills mandatory, including an ability to write queries from scratch
Proficiency in Excel
Strong experience finding and analysing data to drive insights
Experience developing forecasts
Excellent ability to turn analysis into impactful presentations
Strategic thinking, problem solving, and logical structuring skills
Excellent verbal and written communication skills
Self-starter attitude and a high degree of motivation to go above and beyond the task at hand
An ability to thrive in an ambiguous, start-up environment
Even Better:
Experience in marketing analytics, with exposure to both small & medium-size businesses
An understanding of marketing attribution
Experience with Looker or Tableau
Experience building dashboards/data visualisation