Marketing Analyst

  • Melbourne, Australia
  • Full-time

Company Description

When we launched the little white reader, we invented mobile, ubiquitous payments and enabled anyone to start, run, and grow a business. Ten years and billions of transactions later we’re reimagining commerce for businesses of all types and sizes—we’re enabling the independent electrician to send invoices, helping the beauty salon pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for a Marketing Data Analyst to join our Melbourne team. This is a newly created role that will be responsible for delivering  analysis and insights across the marketing side of the business; as well as building and running our regular reporting process. Reporting to the Head of Marketing for Australia, the ideal candidate will have strong analytics experience and knowledge as to how to turn their analysis into business actions as well as strong communication skills. 

You will: 

  • Build, automate and maintain all business reporting and metrics across marketing (including in-depth analytics of key metrics (e.g. LTV, ROI, x-days actions)

  • Design the appropriate metrics and analysis to identify the opportunities of new seller acquisition, and automate it for stakeholders

  • Lead business analysis and case writing, such as: 

    • Marketing cohort analysis 

    • Customer segmentation and cohort analysis 

    • Financial modelling

  • Synthesize data into insights and clear recommendations

  • Measure effectiveness of marketing campaigns and strategies

  • Analyse performance data to provide recommendations for online marketing efforts. These efforts include social media ads, display banner ads, search and other online branding

  • Partner with Finance and Strategy to provide market insights, recommendations and business strategy 

  • Work closely with Marketing and Finance teams to develop annual marketing forecast.

  • Research industry landscape to help drive key initiatives and provide insight to the Square marketing team 

  • Develop market segmentation and competitive insights reporting process to provide market insights and strategy to wider AU and global business

  • Manage ad hoc analytical projects as needed


You have: 

  • 4+ years of work experience in an analytical role 

  • A Bachelor’s Degree in a quantitative field such as maths, economics and statistics or equivalent practical experience 

  • Very strong analytical capabilities and hands-on experience with data (e.g. Relational databases, BI tools)

  • Advanced SQL skills mandatory, including an ability to write queries from scratch

  • Proficiency in Excel 

  • Strong experience finding and analysing data to drive insights

  • Experience developing forecasts

  • Excellent ability to turn analysis into impactful presentations

  • Strategic thinking, problem solving, and logical structuring skills

  • Excellent verbal and written communication skills

  • Self-starter attitude and a high degree of motivation to go above and beyond the task at hand

  • An ability to thrive in an ambiguous, start-up environment

Even Better:

Experience in marketing analytics, with exposure to both small & medium-size businesses

An understanding of marketing attribution

Experience with Looker or Tableau

Experience building dashboards/data visualisation

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.