Strategy & Planning Analyst, Marketing Analytics

  • San Francisco, CA
  • Full-time

Company Description

When we launched the little white reader, we invented mobile, ubiquitous payments and enabled anyone to start, run, and grow a business. Ten years and billions of transactions later we’re reimagining commerce for businesses of all types and sizes—we’re enabling the independent electrician to send invoices, helping the beauty salon pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Marketing Analytics team at Square is responsible for marketing technology and data infrastructure, making recommendations to drive revenue growth and optimize spend, and measuring the impact of marketing campaigns. The Strategy & Planning analyst is a hybrid of traditional jobs in data analytics, strategy & planning, and financial analysis. You will join our high-performing team of Marketing Analysts and support our global marketing teams in tracking and optimizing our marketing spend across channels. You will analyze business performance, synthesize insights, and develop actionable strategies to scale our marketing investments. You will work closely with numerous stakeholder teams, including Marketing, Finance, Sales operations, or Data science. 

You will:

  • Support strategic decision making, which will include analytical initiatives such as financial modeling and channel performance measurement

  • Define and report on key metrics for marketing performance and analyze trends and product launches

  • Actively mine data from databases and use it to predict short-term and long-term trends for making financial and capital reallocation decisions

  • Perform deep dive analysis into specific marketing channels to understand the conversion funnel and its underlying drivers and provide optimization recommendations

  • Develop performance indicators and benchmarks, regularly monitor and communicate trends as well as analyze unexpected variances

  • Work closely with channel partners on marketing performance analysis to inform investment decisions

  • Collaborate closely with business leaders across Square to develop financial forecasts, execute on operational goals, and optimize investment spend


You have:

  • 3-5 years of experience working in finance, management consulting, marketing, or business

  • Experience working with a marketing department with a understanding of marketing strategy

  • BA/BS degree in Economics or a related field

  • Good knowledge of relational databases and SQL

  • Ninja-like skills in Excel

  • Comfort working with large datasets and solving ambiguous problems

  • Excellent attention to detail and strong strategic mindset

  • Excellent communication skills, particularly when explaining technical matters to less technical co-workers

  • Creativity in developing actionable analysis and recommendations

  • A high degree of motivation to go above and beyond the task at hand

  • Comfort working in a fast-paced, matrixed organization, with multiple stakeholders across time zones

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources