Editor/Editorial Strategist, Growth
- Full-time
Company Description
Job Description
You will create and guide editorial strategy for the growth beat at Square. As an expert in topics such as eCommerce platforms/tools, omnichannel strategies/trends, digital marketing, social media, SEO, and other eCommerce and omnichannel business growth strategies and trends, you will oversee content strategy — from pitching, production, distribution, and measurement — across Square's owned channels for the growth beat. This will include the hands-on production of blog articles, seller stories, white papers, e-books, infographics, etc. in addition to media content such as audio, interactive digital, video, etc. with the aim to maximize the value of growth content and storytelling throughout Square's strategic content marketing campaigns, and to inspire creativity in how the Editorial team brings these topics to life for our key audiences. This is a creative and cross-functional role that will work with the Communications, Digital, SEO, Product Marketing, Creative, Brand, Experiential, and Sales teams in addition to Square partners, vendors, creative and media agencies to create high-quality, engaging content that moves essential business metrics at all stages of the seller journey.
You Will:
- Develop a growth content strategy to inform the editorial calendar and ladder into a broader editorial plan and content marketing strategy, working with team leads and other editors/strategists/specialists on full-funnel content marketing campaigns that support business, product, and audience goals.
- Develop and execute editorial strategies supporting Square's eCommerce solutions, including Square Online Store, Square Online Checkout, and Square Photo Studio, in addition to Square Marketing, Square Gift Cards, and other emerging product solutions and business vertical opportunities rooted in omnichannel business growth. You will also work closely with cross-functional partners on go-to-market planning from an editorial lens, accounting for feature releases/updates, product announcements/launches, product/market research, NPS and other audience measurement inputs, etc.
- Manage editorial production for the Town Square content hub and other owned, partner, and syndication channels for the growth beat, including working with a content marketing agency to coordinate day-to-day editorial operations (pitching, assigning, writing, editing), developing content with content marketing program writers, and utilizing licensed content to support the growth content strategy.
- Produce original content such as blog articles, seller stories, white papers, e-books, and other editorial formats such as Q&As, listicles, how-tos, long-form features, quizzes, etc. that support growth content strategy goals.
- Research growth trends and news, working with internal/external experts, industry influencers, content partners, 3rd party researchers, and other sources to craft relevant perspectives and insights to fuel a regular rhythm of informed and data-driven content.
- Consult and inform strategies for content distribution in partnership with Square's owned channel strategists/specialists and partners, including public web (squareup.com), social media, YouTube, email, print, etc.
- Work with the SEO team to improve organic search traffic and authority on the Town Square content hub for growth topics, related product solutions, and keywords, using keyword research for content optimization and topic/headline ideation.
- Create content performance reports and insights, using Google Analytics and internal tools to track trends and key results, and to inform ongoing content strategy.
- Look for fresh editorial perspectives and opportunities that can inspire creativity and experimentation within the growth content strategy — from format to creative, to partnering with other teams at Square to forging new content partnerships — to fuel a best-in-class editorial program.
Qualifications
You Have:
- 5+ years of post-university work experience and a BA/BS in a related field such as journalism, marketing, or communications
- Experience as a journalist or as a content marketer
- Top-notch, demonstrated writing and editing skills across a variety of content types and formats
- Experience with content and editorial production (creating briefs, managing editorial calendar/deadlines, handling feedback, project management, etc.)
- Ability to develop content and editorial strategies
- An understanding of content distribution/marketing channel best practices (social media, email, paid ads, SEO, etc.) Knowledge of content measurement and reporting metrics
- A creative approach to editorial
- An energetic and willing attitude
Even Better:
- Experience working at an eCommerce or web/digital solutions provider in a content marketing or editorial role
- Experience writing for eCommerce or web/digital industry publications, or for eCommerce solutions clients
- Experience in driving business or product metrics
- Experience in other types of marketing, such as demand generation, lead generation, B2B marketing, enterprise marketing, growth marketing, etc.
- SEO expertise
- Photoshop or other graphic design skills
- Video production experience
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Flexible time off
- Learning and Development resources