Performance Marketing Manager, Display

  • San Francisco, CA
  • Full-time

Company Description

When we launched the little white reader, we invented mobile, ubiquitous payments and enabled anyone to start, run, and grow a business. Ten years and billions of transactions later we’re reimagining commerce for businesses of all types and sizes—we’re enabling the independent electrician to send invoices, helping the beauty salon pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for an extraordinary performance marketer to help drive new user growth through Display Channels. As a member of the Demand Generation Team, you’ll be responsible for helping build and manage campaigns across a variety of display channels, primarily programmatic , working with cross functional teams to support Square’s core payments business, and SaaS products.

This is an excellent role for candidates that have 2+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the strongest brands in fintech. 

You will:

  • Influence direct response strategy of a fast growing channel for Square’s core set of business products

  • Independently manage end-to-end execution and operations of campaigns within Square’s DSP (DV360) as well as direct buys, using performance goals that drive new user adoption

  • Implement and optimize performance tactics across multiple acquisition campaigns to ensure value and efficiency of each additional dollar

  • Develop strong partnerships with our various display partners to ensure we’re following best practices and gaining access to relevant betas

  • Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics

  • Design tests to prove out hypotheses and recommend performance optimizations

  • Take a data driven approach to managing campaigns and derive insights on strategy and performance

  • Help support weekly and monthly reporting of channel metrics, goals, and other KPI’s

  • Monitor analytics dashboards and key reporting tools, pointing out trends and key areas of importance 

  • Communicate weekly updates, progress reports, timelines, and results

  • Work closely with the other teams and stakeholders to ensure acquisition goals are met and initiates are supported

Qualifications

You have:

  • A BA/BS degree or equivalent practical experience

  • At least 2+ years of related experience in programmatic display media buying and stratey  as well as direct buys

  • Deep understanding and hands to keyboard experience in DSP platforms (ideally DV360)

  • Ability to negotiate and execute PMPs and direct deals

  • Strong grasp of supply side and supply path optimization

  • Familiarity with ad serving, tracking, and attribution technologies

  • Experience working cross-functionally and optimizing towards multiple KPIs

  • A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out

  • A firm grasp of Analytics, A/B Testing, and metrics driven (performance) marketing

  • Outstanding ability to think creatively, identify and resolve problems

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

  • High levels of integrity, autonomy, and self-motivation

  • An energetic and willing attitude

  • A hungry, infectious personality: we’re looking for someone determined and able to win.

Bonus:

Experience with multi-touch attribution

Familiarity with dynamic creative management and serving tools

Familiarity with Google Analytics

SQL knowledge

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources