Head of UK Marketing
- London, United Kingdom
We believe everyone should be able to participate and thrive in the economy, so we’re building tools that make commerce easier and more accessible to all. We started in San Francisco in 2009 with a little white credit card reader and we now serve millions of businesses around the world. We came to the UK in 2017, our fifth global market, and provide hardware and software solutions that help sellers of all sizes start, run and grow their business.
We’re empowering SMEs across the UK to take card payments wherever their customers are - in person, by invoice, over the phone or online. Our Square Reader and Square Stand help our sellers accept Chip & PIN and Contactless payments quickly, easily and affordably. Our Cash app lets people pay each other back instantly. We’re shortening the distance between having an idea and making a living from it—and helping them grow their business is good business for everyone.
Square is looking for a strategic, creative and results-oriented leader to join our London team as Head of UK Marketing. You will be responsible for leading Square’s overall UK marketing strategy and team through the next stage of Square’s growth. This is a senior role requiring a strong background in broad marketing disciplines and team management. The ideal candidate will be an inspired leader and skilled manager that thrives in a fast-paced, innovative environment.
Design and execute creative strategies and marketing campaigns to fuel overall business growth, support product launches, and increase customer acquisition
Manage the Square UK central marketing team, overseeing brand and media planning, events and experiential marketing, performance marketing, content and social media, account-based marketing and insights and analytics
Oversee campaign management and reporting out to global stakeholders, including in-depth analytics of LTV, CPA and ROI
Direct optimization of targeting, creative, media and budget allocation to maximise effectiveness
Effectively manage annual budget and planning process and ongoing tracking and reporting
Ensure unified messaging, consistent branding, and collaboration across all marketing and communication strategies
Engage stakeholders across Square product and product marketing teams to educate on the UK market, customers and product marketing to drive adoption of products across the Square portfolio
Act as a leader with in the Square UK office, partnering with other leads and functional teams to drive the overall business growth
Manage all relevant marketing agencies
An undergraduate degree from a top tier university
Minimum 9 years relevant marketing experience
eCommerce experience and B2C experience preferred
Experience working with senior marketing professionals across multiple locations
Experience building a brand’s awareness and consideration with an exciting portfolio of past campaigns/content/creative projects
Proven capability managing and optimising marketing channels, closely monitoring cost per customer acquired and customer lifetime value to maximize ROI
Strong cross-functional stakeholder engagement and management experience across multiple teams
Strong analytical and critical thinking skills - you would never say ‘brand can’t be measured’.