Head of UK Marketing

  • London, United Kingdom
  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy, so we’re building tools that make commerce easier and more accessible to all. We started in San Francisco in 2009 with a little white credit card reader and we now serve millions of businesses around the world. We came to the UK in 2017, our fifth global market, and provide hardware and software solutions that help sellers of all sizes start, run and grow their business.

We’re empowering SMEs across the UK to take card payments wherever their customers are - in person, by invoice, over the phone or online. Our Square Reader and Square Stand help our sellers accept Chip & PIN and Contactless payments quickly, easily and affordably. Our Cash app lets people pay each other back instantly. We’re shortening the distance between having an idea and making a living from it—and helping them grow their business is good business for everyone.

Job Description

Square is looking for a strategic, creative and results-oriented leader to join our London team as Head of UK Marketing. You will be responsible for leading Square’s overall UK marketing strategy and team through the next stage of Square’s growth. This is a senior role requiring a strong background in broad marketing disciplines and team management. The ideal candidate will be an inspired leader and skilled manager that thrives in a fast-paced, innovative environment.

You will: 

  • Design and execute creative strategies and marketing campaigns to fuel overall business growth, support product launches, and increase customer acquisition

  • Manage the Square UK central marketing team, overseeing brand and media planning, events and experiential marketing, performance marketing, content and social media, account-based marketing and insights and analytics

  • Oversee campaign management and reporting out to global stakeholders, including in-depth analytics of LTV, CPA and ROI

  • Direct optimization of targeting, creative, media and budget allocation to maximise effectiveness

  • Effectively manage annual budget and planning process and ongoing tracking and reporting 

  • Ensure unified messaging, consistent branding, and collaboration across all marketing and communication strategies

  • Engage stakeholders across Square product and product marketing teams to educate on the UK market, customers and product marketing to drive adoption of products across the Square portfolio 

  • Act as a leader with in the Square UK office, partnering with other leads and functional teams to drive the overall business growth

  • Manage all relevant marketing agencies

Qualifications

You have: 

  • An undergraduate degree from a top tier university

  • Minimum 9 years relevant marketing experience

  • eCommerce experience and B2C experience preferred

  • Experience working with senior marketing professionals across multiple locations 

  • Experience building a brand’s awareness and consideration with an exciting portfolio of past campaigns/content/creative projects

  • Proven capability managing and optimising marketing channels, closely monitoring cost per customer acquired and customer lifetime value to maximize ROI

  • Strong cross-functional stakeholder engagement and management experience across multiple teams

  • Strong analytical and critical thinking skills - you would never say ‘brand can’t be measured’.

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.
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