Product Analyst, Growth Marketing

  • New York, NY, United States
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Growth and Retention Marketing provides platform services like notifications to power product functionality, operations, analytics and targeting tools to grow and retain customer bases, and automation / optimization of these activities through data science and machine learning. The platform plays an important role in balancing two evergreen objectives: maintaining our customers' trust and growing the Square ecosystem. As a Product Analyst supporting this group, your role will be a hybrid of traditional roles in product analytics, product marketing, and business intelligence. You will need to synthesize trends and insights through the vast amount of data captured by Square, and develop actionable strategies to grow Squares sellers and their engagement with Square products through the platform. 

Product Analysts at Square are embedded within product and platform teams and leverage engineering, analytics, and machine learning to empower data-driven decision making in the full lifecycle of product development. As a member of the team, you will lead experimentation and growth initiatives, develop automation solutions to personalize experiences, provide insights to our sellers about their business, and drive strategic decisions with data. Square’s mission is economic empowerment, and our Product Analytics team supports this by using data to understand and empathize with our customers, thereby enabling us to build a remarkable product experience. For more insight into what Square Product Analysts do, check out this blog post: https://medium.com/square-corner-blog/product-analytics-at-square-8796766a14e3

As  a Growth and Retention Marketing Platform Product Analyst, you will:

  • Leverage descriptive and predictive analytics to understand the impact of Square-owned growth and retention channels.

  • Partner with Platform team stakeholders to make data-driven decisions across the organization.

  • Partner with Square’s product marketing teams to drive the design and implementation of Square’s scaled cross-sell and engagement strategies

  • Apply a diverse set of tactics including statistics, quantitative reasoning, and machine learning, to solve problems as well as independently research and produce actionable insights

  • Own, coordinate, and solve complex, cross-functional problems that extend beyond the traditional boundaries of product domains, analytics, and data science

  • Communicate analysis and decisions to high-level stakeholders and executives in verbal, visual, and written media

  • Devise campaign targeting strategies, design and analyze experiments, and publish results and best practices.

  • Develop data marts, dashboards, reports, and deep-dive analyses to inform the ongoing launch and optimization of marketing channels and initiatives

Qualifications

You have:

  • 3+ years of analytics experience or equivalent

  • Extremely strong written and verbal communication skills and ability to build strong relationships and influence with product partners

  • Proven ability to lead cross-functional projects that depend on the contributions of others in a variety of disciplines

  • Fluency with data, analytics and visualization technologies (We primarily use SQL, Looker, and Python)

  • Experience in applying both data-backed heuristics and machine-learning techniques to solve practical product problems such as predicting churn, cross selling, clustering user archetypes, and more

  • Familiarity with data warehouse design, development and best practices

  • Efficiency: Excellent organizational and prioritization skills as demonstrated by experience autonomously driving multiple, competing projects under deadline pressure

  • Enthusiasm: you’re passionate about Squares mission and excited to bring our products to more businesses

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources