Product Analyst, Growth Marketing
- New York, NY, United States
We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.
Growth and Retention Marketing provides platform services like notifications to power product functionality, operations, analytics and targeting tools to grow and retain customer bases, and automation / optimization of these activities through data science and machine learning. The platform plays an important role in balancing two evergreen objectives: maintaining our customers' trust and growing the Square ecosystem. As a Product Analyst supporting this group, your role will be a hybrid of traditional roles in product analytics, product marketing, and business intelligence. You will need to synthesize trends and insights through the vast amount of data captured by Square, and develop actionable strategies to grow Squares sellers and their engagement with Square products through the platform.
Product Analysts at Square are embedded within product and platform teams and leverage engineering, analytics, and machine learning to empower data-driven decision making in the full lifecycle of product development. As a member of the team, you will lead experimentation and growth initiatives, develop automation solutions to personalize experiences, provide insights to our sellers about their business, and drive strategic decisions with data. Square’s mission is economic empowerment, and our Product Analytics team supports this by using data to understand and empathize with our customers, thereby enabling us to build a remarkable product experience. For more insight into what Square Product Analysts do, check out this blog post: https://medium.com/square-corner-blog/product-analytics-at-square-8796766a14e3
As a Growth and Retention Marketing Platform Product Analyst, you will:
Leverage descriptive and predictive analytics to understand the impact of Square-owned growth and retention channels.
Partner with Platform team stakeholders to make data-driven decisions across the organization.
Partner with Square’s product marketing teams to drive the design and implementation of Square’s scaled cross-sell and engagement strategies
Apply a diverse set of tactics including statistics, quantitative reasoning, and machine learning, to solve problems as well as independently research and produce actionable insights
Own, coordinate, and solve complex, cross-functional problems that extend beyond the traditional boundaries of product domains, analytics, and data science
Communicate analysis and decisions to high-level stakeholders and executives in verbal, visual, and written media
Devise campaign targeting strategies, design and analyze experiments, and publish results and best practices.
Develop data marts, dashboards, reports, and deep-dive analyses to inform the ongoing launch and optimization of marketing channels and initiatives
3+ years of analytics experience or equivalent
Extremely strong written and verbal communication skills and ability to build strong relationships and influence with product partners
Proven ability to lead cross-functional projects that depend on the contributions of others in a variety of disciplines
Fluency with data, analytics and visualization technologies (We primarily use SQL, Looker, and Python)
Experience in applying both data-backed heuristics and machine-learning techniques to solve practical product problems such as predicting churn, cross selling, clustering user archetypes, and more
Familiarity with data warehouse design, development and best practices
Efficiency: Excellent organizational and prioritization skills as demonstrated by experience autonomously driving multiple, competing projects under deadline pressure
Enthusiasm: you’re passionate about Squares mission and excited to bring our products to more businesses