Product Marketing Manager, Hardware

  • Melbourne, Australia
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The role of the Hardware Product Marketing Manager is to be the market hardware expert for Australia and Japan, partnering closely with both product marketing and product management. This includes understanding how sellers use our existing hardware in-market, tracking market conditions impacting product sales and usage, understanding customer segments and defining messaging, setting up and running product betas for new products, gathering product insights, and helping to feed those insights back to the central hardware team for incorporation into future product development. It is the Hardware Product Marketing Manager’s job to ensure that the right customers are getting the right message through the right channels, and that we are building and supporting the right products for our customers. 

This role will be based in Australia and will primarily cover Australia and Japan, but will support hardware product marketing in other markets as necessary. This individual will work across our full existing hardware portfolio and future products launched in Australia and Japan and potentially other markets. This role will also work closely with a cross functional team of product management, hardware and software engineering, central marketing, creative, sales/account management, customer success, supply/demand and logistics.

We are looking for a highly motivated, top performer to join the team. The right candidate will be data-driven, strategic, analytical, results-oriented and a clear communicator with a background in product management or product marketing and/or strategy, ideally with consumer electronics experience.


  • Drive local hardware product marketing efforts by 
  • Drafting customer segmentation and adapting messaging framework for new product launches
  • Researching relevant market trends/opportunities and making recommendations for changes to product offer
  • Reviewing competitive offerings and make recommendations for competitive differentiation
  • Gathering qualitative and quantitative seller insights and funneling back to product marketing
  • Supporting price testing, pricing research, pricing analytics, and eventual recommendations
  • Acting as local quarterback for go-to-market efforts
  • Gathering and sharing product feedback from Communications, Sales, Acquisition, and a broad range of cross-functional teams
  • Sharing accountability for sales performance with central product marketing manager for each product
  • Drive local hardware product management efforts by
  • Quickly developing an understanding of customer profiles and use cases for the current in-market hardware products
  • Gathering qualitative and quantitative product feedback and funneling back to product team to incorporate into the roadmap
  • Providing feedback on products in development from the local market perspective
  • Partnering with the Australia and Japan beta managers to ensure products are tested by the right mix of local merchants before launch, and that the product team understands qualitative and quantitative merchant feedback
  • Offer creative problem solving and analytical reasoning
  • Be a strong leader and hardware product champion in-market

You have:

  • 4-8 years of professional experience
  • A BA/BS degree or equivalent practical experience
  • Strong quantitative analytical ability
  • Excellent written and oral communication skills, and strong organizational skills
  • Demonstrated capacity to communicate complex, large-scale concepts clearly and simply
  • Comfort leading initiatives in a fast-paced, entrepreneurial, start-up environment
  • Prior experience in consulting or a strategy-related role
  • Prior experience in payments, technology, or hardware is a plus

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Flexible time off
  • Learning and Development resources