We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customer’s voice in product strategy discussions and decisions. The ultimate goal is to make sure we are building the right products and to drive growth and usage of the various products within the overall portfolio. We are looking for creative, results-oriented, data-driven marketers to join Square. 

As a PMM for the eCommerce team, you’ll play a critical role in executing growth and marketing strategies to help grow Square Online Store in international markets (Canada, UK, Australia,Japan, and more). The ideal candidate will have a solid understanding of product strategy, growth marketing, positioning and messaging, and have a track record of strong cross-functional leadership. They should also possess exceptional analytical and communication skills.

You will:

• Lead the ongoing marketing strategy for our core product, Square Online Store, in Canada,UK,  Australia and Japan, and the go-to-market plan for future country expansions, ensuring that all customer-facing teams are on-message and maximizing each channel (paid and organic channels).
• Inform pricing and packaging strategy for international markets
• Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
• Partner and collaborate with Product Management, Design and Engineering to define the product strategy and feature roadmap
• Be the liaison between eCommerce and the international sales/marketing/CS teams to gather feedback, collaborate on local marketing opportunities/partnerships, and ensure localization and messaging is appropriate for each country’s market.
• Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns for Square Online Store 
• Develop and implement data-driven lifecycle marketing and cross-sell strategies to drive product growth and retention
• Track marketing program performance and optimize through continuous testing
• Review competitive offering and drive ongoing differentiation
• Work closely with Product Marketing leadership to support cross-functional initiatives

You have:

• A BA/BS degree or equivalent practical experience, MBA a plus
• 5-7 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market.  
• Experience with marketing and GTM in international markets
• Background in B2C marketing, preferably with prior experience delivering growth in consumer tech or SMB tech
• Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned/ earned channels
• Strong quantitative analytical ability and excellent written and oral communication skills
• Comfort in a face-paced, entrepreneurial, start-up environment
• Genuine interest in and curiosity in helping small businesses succeed

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Flexible time off
• Learning and Development resources