Senior Brand Strategist

  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

You will be part of the team that’s redefining how we communicate the Square brand story, using brand strategy and data driven insights to craft GTM strategies and messaging. You will help define how our brand story translates across a range of dimensions globally— messaging and creative, tone of voice, naming, design, media, and experience.

You will provide strategic guidance and help drive communication planning to develop integrated marketing strategies. Helping to create messaging frameworks and briefs, identifying and crafting the right message to reach our target audience in the right way. 

You will also be responsible for laying the strategic foundation for the Square brand, building self-serve tools like guidelines, how-tos, and templates, and championing the brand internally. As part of this, you will work closely with our creative team, product stakeholders, partners and the central marketing organization. You will help your colleagues understand the brand, be inspired by it, and use it. You will monitor brand health metrics and competitive insights to help keep the brand focused, yet fresh.

Here are a few of the projects you would either lead or collaborate on:

  • Visual System: Collaborate with and support our creative team as we audit, explore, and redefine Square’s visual look and feel to make it authentic and distinctive 

  • Brand Architecture: Help external audiences understand Square's offering better by defining visual and verbal relationships between products, services, and programming

  • Guidelines: Co-create guidelines and other self-serve tools that explain the brand’s “why” (rationale behind brand decisions) and “how” (what colleagues and partners need to know to use it)

  • Messaging: Develop and apply messaging frameworks so we tell a consistent story 

  • Voice: Collaborate with copywriters, content strategists, and marketers to define and infuse our brand voice in all of our writing

  • Research: 

    • Monitor brand health metrics and collaborate with our Brand Insights colleagues to build a plan to improve them

    • Collaborate with Brand Insights to identify, design, and analyze additional brand research, e.g., testing brand relationships or visual design; message testing by segment

    • Be our in-house expert on competitor brand moves 

  • Briefings: Communicate brand strategy through inspiring and actionable briefs to bring the brand to life externally (e.g., the website, marketing campaigns, events)

  • Hands-on problem solving: Help colleagues understand and use brand strategy tools; identify creative, on-brand solutions that accomplish their objectives

Qualifications

About you:

  • You’ve always considered yourself both a right-brain and left-brain person—you blend creative thinking with analytical rigor

  • You are passionate about branding and want to learn from industry experts

  • You’re excited to be a champion for our customers, rooting for entrepreneurs and small business owners 

  • You’re a natural storyteller, using language that captures people’s attention and imagination

  • You’re savvy with numbers and enjoy supporting a storyline with data

  • You bring a can-do positive spirit to everything you do

  • You know how to move quickly without compromising quality

  • You’re ambitious and want to be part of something big

  • You naturally take a global-first mindset

  • Cross-team collaboration? You can’t imagine working any other way

Qualifications:

  • BA/BS degree or equivalent

  • Minimum 5-7 years of experience in brand strategy (on the consulting/agency side and/or in-house)

  • Fantastic writing skills (e.g., storytelling, messaging, brand guidelines copy)

  • Strong interpersonal skills to work with customers and colleagues across the organization

  • Comfort with interpreting research findings—qualitative and quantitative—into actionable learnings and implications 

  • Ability and willingness to conduct qualitative research (e.g., 1:1 interviews, small workshops) with colleagues and customers

  • Proven ability to excel in a fast-paced collaborative work environment and manage multiple projects at once

  • Curiosity and willingness to constantly learn 

  • Experience in technology a plus

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Flexible time off
  • Learning and Development resources
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