Product Marketing Manager, Hardware
- Full-time
Company Description
Job Description
The role of the Hardware Product Marketing Manager is to be the market hardware expert for Australia and Japan, partnering closely with both product marketing and product management. This includes understanding how sellers use our existing hardware in-market, tracking market conditions impacting product sales and usage, understanding customer segments and defining messaging, setting up and running product betas for new products, gathering product insights, and helping to feed those insights back to the central hardware team for incorporation into future product development. It is the Hardware Product Marketing Manager’s job to ensure that the right customers are getting the right message through the right channels, and that we are building and supporting the right products for our customers.
This role will be based in Australia and will primarily cover Australia and Japan, but will support hardware product marketing in other markets as necessary. This individual will work across our full existing hardware portfolio and future products launched in Australia and Japan and potentially other markets. This role will also work closely with a cross functional team of product management, hardware and software engineering, central marketing, creative, sales/account management, customer success, supply/demand and logistics.
We are looking for a highly motivated, top performer to join the team. The right candidate will be data-driven, strategic, analytical, results-oriented and a clear communicator with a background in product management or product marketing and/or strategy, ideally with consumer electronics experience.
Qualifications
- Drive local hardware product marketing efforts by
- Drafting customer segmentation and adapting messaging framework for new product launches
- Researching relevant market trends/opportunities and making recommendations for changes to product offer
- Reviewing competitive offerings and make recommendations for competitive differentiation
- Gathering qualitative and quantitative seller insights and funneling back to product marketing
- Supporting price testing, pricing research, pricing analytics, and eventual recommendations
- Acting as local quarterback for go-to-market efforts
- Gathering and sharing product feedback from Communications, Sales, Acquisition, and a broad range of cross-functional teams
- Sharing accountability for sales performance with central product marketing manager for each product
- Drive local hardware product management efforts by
- Quickly developing an understanding of customer profiles and use cases for the current in-market hardware products
- Gathering qualitative and quantitative product feedback and funneling back to product team to incorporate into the roadmap
- Providing feedback on products in development from the local market perspective
- Partnering with the Australia and Japan beta managers to ensure products are tested by the right mix of local merchants before launch, and that the product team understands qualitative and quantitative merchant feedback
- Offer creative problem solving and analytical reasoning
- Be a strong leader and hardware product champion in-market
You have:
- 4-8 years of professional experience
- A BA/BS degree or equivalent practical experience
- Strong quantitative analytical ability
- Excellent written and oral communication skills, and strong organizational skills
- Demonstrated capacity to communicate complex, large-scale concepts clearly and simply
- Comfort leading initiatives in a fast-paced, entrepreneurial, start-up environment
- Prior experience in consulting or a strategy-related role
- Prior experience in payments, technology, or hardware is a plus
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Flexible time off
- Learning and Development resources