CA Marketing Analyst

  • Toronto, Canada
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for a Marketing Analyst to join our Toronto team. You will provide data-driven, quantitative analysis across marketing, and building and running regular and ad hoc analysis reports. Reporting to the Head of Marketing for Canada, and maintaining excellent collaboration with the US Analytics team and international counterparts, you will have strong quantitative analytics experience of how to turn analysis into insights and business actions using strong communication skills. 

You will:

  • Develop all business reporting, analysis and metrics across marketing in Canada, including in-depth analytics of important metrics such as LTV, Return on investment, CPA, sales and revenue projections.
  • Identify appropriate metrics and design the right analyses to spot opportunities of new seller acquisition; automate for partners across marketing, product and business categories.
  • Identify gaps and opportunities, collaborating within the marketing team and organization-wide to come up with strategies to improve existing campaigns and create new plans.
  • Lead business analysis and case writing, such as: 
    • Market/sub-market overviews and opportunities
    • Marketing cohort analysis 
    • Customer segmentation and cohort analysis
    • Financial modelling
  • Summarize data into insights and clear recommendations.
  • Measure the effectiveness of marketing campaigns and strategies.
  • Analyse all performance marketing data to help the team provide recommendations on optimization tactics (cross-channel, cross-product) and product launch plans. 
  • Analyse brand and awareness campaigns and their results/impact across all appropriate offline and digital paid, owned and earned channels.
  • Partner with Finance and Strategy to help provide market insights and strategy. 
  • Work with Global Marketing and Finance teams to develop quarterly and annual marketing forecasts.
  • Research industry landscape to help promote and improve essential projects and provide insight to the Square marketing team.
  • Develop market segmentation and competitive insights reporting process to provide market insights and strategy to wider Canadian and global teams.
  • Manage ad hoc analytics projects
  • Specific tasks include: 
    • Quarterly and monthly reporting Contributions to monthly Marketing Performance
    • Review Contributions to Quarterly Marketing Review 
    • Marketing Return on investment analysis by product and by channel 
    • Annual planning - Acquisition and revenue forecasting 
    • Create looker dashboards 
    • Partner with US and International marketing analytics teams
    • NPS & Brand Health/Funnel Metrics deployment and analysis
    • A/B or multivariate testing
    • Identify new marketing opportunities


  • 4+ years of work experience in an analytical role, in marketing across both B2B and B2C business models
  • A Bachelor’s Degree in a quantitative field such as mathematics, economics and statistics or equivalent practical experience 
  • Advanced mathematical / statistical analysis skills
  • Analytical capabilities and hands-on experience with data (e.g. Relational databases, BI tools)
  • An fundamental understanding of marketing attribution and incrementality 
  • Advanced SQL skills mandatory, including an ability to write queries from scratch
  • Experience finding and analysing data to create insights
  • Experience developing forecasts Excellent ability to turn analysis into impactful insights and presentations
  • Excellent soft skills
  • Growth-mindset to go above and beyond the task at hand
  • Succeed in an ambiguous, startup atmosphere

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Flexible time off
  • Learning and Development resources