Measurement Analyst, Marketing Analytics

  • San Francisco, CA
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Marketing Analytics team at Square is responsible for marketing technology and data infrastructure, making recommendations to increase revenue and improve spend, and measuring the impact of marketing campaigns. As a Measurement Analyst within the Marketing Analytics organization, you will analyze marketing performance results, develop and socialize insights and recommendations, and promote experimentation to identify growth opportunities. You will be the liaison between the channel teams and the analytics team to ensure we have proper measurement in place for all marketing spend. You will work with numerous partner teams, including Marketing, Data Engineering, or Product Marketing.

You Will: 

  • Oversee measurement and forecasting for a set of products and channels
  • Drive planning processes and keep a pulse on the latest measurement methodologies to measure efficacy of spend across all marketing channels
  • Work with channel and product marketing teams to determine campaign goals (e.g. performance vs. awareness) and develop cross-channel measurement plans and KPIs to ensure results are measurable and relevant
  • Develop insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies and decisions
  • Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place before campaign execution
  • Provide regular business essential reports on marketing performance, ensuring consistency, accuracy and timeliness with relevant insights on insights

Qualifications

You Have:

  • 3 - 5 years of experience evaluating marketing campaign effectiveness and performance analytics
  • Experience working for an agency or marketing department with an understanding of marketing strategy with branding and awareness programs
  • Experience measuring offline marketing channels such as TV, radio, podcasts and events
  • Expertise in marketing concepts and appropriate measurement capabilities across online and offline channels
  • Experience working with marketing measurement tools, including multi-touch attribution, media mix modeling, incrementality testing, matched market testing, A/B testing and hypothesis testing
  • Experience working on brand lift studies and other types of measurement studies
  • Familiarity with marketing automation and optimization platforms like DoubleClick Search, Kenshoo, Marin, DoubleClick Campaign Manager, Facebook Proficiency with excel (can maintain complex spreadsheets), SQL and data visualization tools like Looker or Tableau
  • Excellent communication skills, particularly when explaining technical matters to less technical co-workers
  • Demonstrate ability to influence decision makers and work with cross-functional partners
  • Comfort working in a fast-paced, matrixed organization, with multiple partners across time zones

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Flexible time off
  • Learning and Development resources