Growth Marketing Manager, Cash App

  • New York, NY, USA
  • Full-time
  • Current Square Employee?: Apply via go/jobs

Company Description

Cash App is the fastest growing financial brand in the world. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app with over 24 million monthly active users. We are bringing a better way to send, spend, invest, and save to anyone who has ever sought an alternative to the traditional banking system.

Loved by customers and pop culture, we’ve consistently held the top spot for finance in the App Store for many years, seeing more engagement with millions of followers across social media in a day than most brands see in a year. We are building an ecosystem to redefine the world’s relationship with money by making it universally accessible.

We want to hire the best talent regardless of location. Our employment model is distributed, offering the opportunity to collaborate with teams across the world in San Francisco, New York, St. Louis, Portland, Toronto, Kitchener-Waterloo, Sydney, and Melbourne.

Interested in learning more?

Job Description

As part of our Business Team’s rapid expansion, we’re looking for an outstanding Growth Marketing Manager to help lead scalable and efficient customer acquisition and winback programs for Cash App using paid marketing channels. You will be an early hire that will help scale the user acquisition discipline at Cash App. You will work with the Head of Growth Marketing to create a scalable process to help grow the Cash App user base through paid channels.

You will:

  • Grow Cash App’s portfolio of paid marketing channels and programs through daily optimizations for scale and return on investment

  • Develop and test advertising placements, value propositions, and copy in partnership with Cash App’s in-house design team and a growing portfolio of vendors

  • Manage tracking and reporting on campaign and creative performance to uncover growth and optimization opportunities

  • Rigorously test hypotheses and use data to drive decisions, including implementing the necessary analytical frameworks and reporting mechanisms to measure and drive success

  • Identify and test new channels, creative concepts, and opportunities to growth the scope of our portfolio of channels

  • Work with the product, brand, design, and growth teams on product launches, generating new creative, and other important projects

Qualifications

You have:

  • 4+ years of work experience, with growth marketing and user acquisition experience or another data-driven and impact-oriented role at a high-growth tech company

  • Excitement about splitting your time between campaign management, creative, and analytics

  • Strong quantitative and analytical abilities: you can pull your own data to answer your questions, and develop insights to take action from that data. Experience writing SQL queries and proficiency with data visualization tools (Tableau and Looker).

  • An energetic, self-motivated, humble and hungry attitude.

  • A penchant for translating your skills to new channels and projects. You love learning new things and tackling new challenges.

  • Familiarity with mobile advertising and marketing channels (i.e. paid ads, SEO, ASO, in-product, push, email) and concepts (attribution, LTV, CAC, return on investment, payback periods)

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Additional Information

Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding local guidelines.