Growth Marketing Analyst, Ecommerce

  • Toronto, Canada
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

This role will be focused on working with marketing, customer service, account management, and finance teams to grow Global Square Ecommerce user acquisition and increase retention.  The ideal candidate is self-driven and will leverage superb technical, communication, and problem-solving skills to drive analytically sound recommendations to efficiently drive growth.  You will help evolve attribution frameworks, build pipelines / dashboarding, and optimize marketing and lifecycle campaigns across all channels.  This role will challenge you to think strategically and contribute to high-level discussions across the organization. 


You Will:

  • Partner with marketing managers, account managers, engineers, and strategy leaders while ensuring the right questions are being asked, solicit feedback, and iterate until you reach meaningful conclusions backed by solid analyses

  • Use SQL on a daily basis to develop data pipelines, write complex queries, and perform analyses

  • Solve problems, challenge assumptions, and expect to be faced with open-ended questions

  • Lead analytical analyses / projects such as funnel analysis, channel optimizations (SEM, Social, Display, Affiliates, Organic, SEO, Email), marketing attribution, and lead list opportunity sizing

  • Based on sound analyses, recommend user lifecycle campaigns to increase retention

  • Collaborate with business leaders across Square to develop financial forecasts, build operational goals, and optimize investment spend

  • Define KPIs and build self-serve data visualization dashboards to monitor performance 



You Have:

  • 2+ years of analytics experience (e.g., marketing analytics, product analytics, data science)

  • Fluency with data, analytics, and visualization technologies (e.g. SQL, Looker, and Python)

  • Superb instincts and natural curiosity

  • Articulate / thoughtful communication style and able to develop trust and accept feedback

  • Understanding of marketing / lifecycle attribution frameworks, retention, and LTV 

  • Excellent troubleshooting skills and attention to detail

  • Ability to manage competing priorities from multiple stakeholders

  • Bachelor's degree or higher, preferably in a quantitative discipline (e.g., Statistics, Analytics, Econometrics, Mathematics or related field) 

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Flexible time off
  • Learning and Development resources