Senior Product Marketing Manager, Team Management

  • San Francisco, CA
  • Employees can work remotely
  • Full-time
  • Alternate Location: Atlanta, United States

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Sr. Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customer's voice in product strategy decisions. The ultimate goal is to make sure we are building the right products for our audiences, and to promote growth and usage of the products within the portfolio. We are looking for a strategic, data-driven marketer to join Square as a Sr. Product Marketing Manager on the Point of Sale team, with global responsibility over the Team Management add-on product. Team Management provides integrated solutions that help business owners, across industries, manage their employees. We are a full-stack team, spanning across product, design, product marketing, engineering, operations and growth.

The ideal candidate will have a solid understanding of product strategy and SaaS business models, experience building product awareness and growth across the lifecycle, and experience with cross-functional coordination. Reporting to the PMM Lead for the POS Product, you'll help drive product and marketing strategies to help the team accomplish our goals.

You will:

  • Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
  • Partner and work with Product Management, Design and Engineering to determine the product strategy and feature roadmap
  • Develop product positioning, value propositions, and important messaging to be used in product development and marketing campaigns
  • Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel
  • Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention
  • Track marketing program performance and improve through continuous testing
  • Review competitive offerings and guide ongoing differentiation


You have:

  • A BA/BS degree or equivalent practical experience
  • 6+ years in product marketing, growth or lifecycle marketing, or similar go-to-market experience 
  • Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
  • Experience working with product teams to define product strategy
  • Strong quantitative analytical ability
  • Comfort in a face-paced, entrepreneurial, start-up environment
  • Genuine interest in and curiosity in helping small businesses succeed

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Flexible time off
  • Learning and Development resources