Senior Programmatic Display Manager

  • San Francisco, CA
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for an extraordinary Performance Marketing Manager to help promote new user growth through our Programmatic Display channel. As a member of the Demand Gen Team, you'll lead strategy across our display partners on our core payments business and SaaS products. We are looking for a candidate who is excited to grow one of our largest direct response channels. You have experience autonomously managing display campaigns and increasing efficiency through optimizations and testing. You will represent the demand generation team as an expert, responsible for informing strategy and building successful campaigns.

You will:

  • Lead direct response strategy and manage end-to-end campaign execution within Square's DSP (DV360) and direct buys
  • Evaluate inventory sources, data, analytics solutions and technology platform options in the marketplace
  • Implement and optimize performance tactics across multiple acquisition campaigns
  • Test new DSP partners to accomplish incremental conversions and revenue for the business
  • Develop partnerships with our display partners to ensure we're following best practices and gaining access to relevant betas
  • Conduct quarterly testing for display and create a yearly strategic roadmap to ensure both short-term and long term success of the program
  • Negotiate and execute PMPs and direct deals

Qualifications

You have:

  • A BA/BS degree or equivalent practical experience
  • 5+ years of demonstrated ability with display and programmatic. Hands-on keyboard experience in DSPs & Display Networks ( Google Ads, DV360, TradeDesk). Track record handling high campaign volume, large budgets, complex strategies and driving quantifiable results
  • Experience analyzing data and communicating findings
  • Understanding of supply path optimization
  • Familiarity with ad serving, tracking, and attribution technologies
  • A passion for marketing; you learn about the industry, platforms and changes as they roll out
  • A firm grasp of Analytics, A/B Testing, and metrics driven (performance) marketing

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources