Brand Marketing Associate, Japan

  • Tokyo, Japan
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for a strategic, creative and results-oriented marketing member to own our Brand and Awareness Marketing efforts in Japan. The Brand Marketing team in Japan ensures that the right customers are getting the right brand message, through the right channels at the right time. You will be driving brand and awareness initiatives and executing them to build Square’s Brand and increase product awareness/usage in the market.

You will have a passion for representing our Square Sellers’ voices through branding while having a strong understanding of product strategy and positioning, and a track record of cross-functional coordination in launching global and local brand campaigns from above the line to below the line. You will report to the Marketing Lead, Japan in Tokyo and will work with the global Marketing team and Japan local Marketing team.

You Will:

  • Define the strategy, roadmap and success metrics for brand and awareness initiatives in Japan to improve our brand perception and awareness 

  • Identify target customers, their needs, and how the Square brand will meet those needs globally and locally in Japan

  • Be the trusted voice of Square Sellers in Japan by surfacing qualitative and quantitative insights to shape product direction and brand messaging

  • Work with internal and external teams to develop creative, assets and copy that resonates with our audiences

  • Design and execute media plans with external partners to magnify our messages and conduct quantitative and qualitative research projects to monitor the impact

  • Collaborate with cross functional teams including global and local Marketing, Communications, Data Analytics, and Customer Success teams to drive projects


​​​​​​You have:

  • Undergraduate degree or equivalent practical experience 

  • Demonstrated brand marketing experience across media/channels including digital, radio, podcasts, television, out of home 

  • The ability to work with Japan-based customers in Japanese (writing and phone), and global Square colleagues in English (reading, writing and video meetings)

  • Strong quantitative analytical ability

  • Experience building and managing relationships with business leaders at all levels, with internal colleagues and external partners

  • Comfort in a fast-paced, entrepreneurial, start-up environment

  • Genuine interest in and curiosity about Marketing, Small Business and FinTech

  • A passion for Square and desire to help customers

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

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