Product Marketing Manager, Business Banking

  • San Francisco, CA
  • Full-time
  • Alternate Location: Los Angeles, United States
  • Position open to remote: Yes

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels at the right time. 

We are looking for you to join Square’s Business Banking team as a Product Marketing Manager. We are building new tools to help small businesses manage their cash flow and we are looking for someone who is keen on building and bringing new products and features to market globally. You have a passion for understanding our sellers and representing their voice in product discussions, knowledge of product strategy and positioning, and experience with cross-functional coordination to scale products.

You will:

  • Be the trusted voice of sellers by surfacing insights to shape the product direction and marketing messaging

  • Establish the ideal customer profile and identify target customers, their needs, and how products will meet those needs

  • Review FinTech and neo-bank competitive offerings and drive ongoing differentiation

  • Evolve the product positioning and messaging hierarchy as functionality changes 

  • Partner with product management, design and engineering to inform the , roadmap and success metrics for related products and experiences, ensuring product market fit and long-term lifecycle management

  • Execute  experimentation from ideation to implementation and management  of campaigns that improve growth for Business Banking, partnering with product, engineering, data, design, legal, creative, copy, channel managers, and marketing operations

  • Support international product launches with research, positioning, and go-to-market channel planning and execution.

  • Manage the relationship with internal and external creative teams to develop  clear and unique marketing collateral across channels

  • Create data-driven hypotheses for optimizing marketing performance and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise


You have:

  • A BA/BS degree

  • 2+ years of business strategy or marketing experience with preference for experience in product marketing, go-to-marketing, analytics, consulting or other related field

  • Experience working and communicating cross-functionally with product management, engineering, analytics, design, marketing channel specialists, or creative to grow products

  • Experience deriving seller insights through quantitative and qualitative methods 

  • Experience executing go-to-market plans

  • Experience marketing to small businesses preferred

  • Experience with marketing automation platforms (Iterable, Marketo, Hubspot, or related), testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange), and analytics tools (Looker, Amplitude, Google Analytics, Adobe Site Catalyst) a plus

  • Spanish language capability preferred 

  • Genuine interest in and curiosity about Payments and Fintech

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources