Communications Lead, Cash App

  • New York, NY, USA
  • Full-time
  • Alternate Location: Los Angeles, United States
  • Current Square Employee?: Apply via go/jobs

Company Description

Cash App has become the fastest growing finance brand on the planet and is redefining the world’s relationship with money by making it more relatable, instantly available, and universally accessible for everyone.

We initially launched Cash App to offer instant, simple & free peer-to-peer payments. But over the past few years, we’ve meaningfully expanded the set of financial services provided to customers. Cash App now offers not only P2P, but also a free debit card, instant spending rewards (Boosts), a free bank account, fractional stock investing, and the easiest platform in the world to buy, sell, and move Bitcoin. 

Overall, we’re working hard to bring about a better way to send, spend, save & invest for everyone.

Our message and our product resonates deeply with customers. In June 2020 alone we saw more than 30M unique monthly transacting users. We’re consistently a top 10 app overal, have held the number one finance spot in the US App Store for the past three years and are a top 10 finance app in the UK. We see more engagement on social media in a given day than most brands see in a year. Moreover, we’re building an ecosystem that redefines the world’s relationship with money and offers hope beyond the traditional, broken financial system.

Cash App seeks to hire the best talent regardless of location. Our employment model is distributed, offering the opportunity to collaborate with teams across the world with major hubs in San Francisco, New York, St. Louis, Portland, Toronto, Kitchener-Waterloo, Sydney, and Melbourne.

Job Description

We’re looking for a media relations expert  to manage our storytelling across Cash App’s brand, product, and any critical issues that may arise in the field of fintech. This is an opportunity to have a direct impact on the team that defines Cash App’s brand through inventive marketing programs and communications initiatives. The ideal candidate has a successful record of managing strong press relationships and has a keen understanding of topics that sit at the intersection of consumer entertainment, culture, technology, and financial services. The person chosen thrives in a fast-paced, deadline-driven working environment. The ideal candidate brings solid know-how and passion relating to issues such as artistic expression, economic empowerment, and general financial inclusion. The candidate must be operationally rigorous, self-disciplined, and organized. This role requires the ability to explain the dimensions of Cash App’s product strengths and strategic vision to the media, while also being able to articulate the differentiators of our increasingly mainstream brand to a consumer audience. This role will report into the Head of Marketing for Cash App while collaborating cross-functionally with both the broader Communications and Public Policy Teams at Square, Inc.


You will:

  • Collaborate closely with both Cash App’s Marketing and Brand team as well as the in-house Brand Studio team to equip you with the most alluring materials for storytelling

  • Cultivate ongoing media relationships with consumer press 

  • Develop a keen understanding of what makes our product and culture special and make recommendations around how to express that within the context of the media

  • Develop and execute reactive and proactive communications plans 

  • Serve as Cash App’s main point of contact for day-to-day queries from press 

  • Support your comms colleagues, informing them of media issues that may arise in your market

  • Maintain a strong level of administrative and operational rigor, producing reports, analysis, and data on Cash App’s overall position in the media and public discourse 

  • Drive announcements and launches for select products – including in international markets

  • Serve as on-the-record spokesperson and handle rapid response as needed, including on product issues related to risk, security, privacy, regulatory matters, potential policy violations on the Cash App platform, etc.

  • Create and own a regularly updated media list of key journalists to engage

  • Develop and maintain reporter relationships across consumer, entertainment, financial, business, and tech publications

  • Act fast and be willing to make changes when the unexpected occurs 

  • Work cross-functionally across teams within Cash App and Square, Inc.


You have:

  • 8+ years of relevant experience in communications, brand, and marketing, including media relations in consumer, entertainment, and music

  • Excellent writing, editing, and messaging skills

  • Good humor, humility, and high levels of empathy

  • A global mindset and an ability to work with different cultures, perspectives, and attitudes

  • A thoughtful, considered, and compassionate approach to your work and colleagues 

  • Strong relationships in media, entertainment, brand, and agency industries required; music and fashion industry experience a plus

  • Ability to thrive in a fast-paced, pressurized environment, and to meet deadlines consistently

  • Flexible, amiable, a good colleague, and a strong, committed collaborator

  • The ability to garner support from internal experts and external partners to position Cash App’s product against competition

  • The ability to adapt to new situations quickly and think on your feet 

  • Hustle and determination

  • BA/BS degree required


Additional Information

Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding local guidelines.