Hardware Product Marketing Manager

  • San Francisco, CA
  • Full-time
  • Alternate Location: Oakland, United States

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The role of the Product Marketing Manager is to define and execute go-to-market strategy based on a comprehensive understanding of the customer; to ensure that cross-functional partners (Product, Marketing, Comms, and customer-facing teams) share that understanding; and that product/business decisions fully incorporate our customer insights. 

The ideal candidate is data-driven, strategic, analytical, well-organized and a clear written and oral communicator.

Role Location:

We want employees to be able to reside where they feel most creative and productive. Our Product Marketing Management team works across multiple time zones including Pacific Time, British Time, and Australia Time. 

This role is based in the United States and is open to all U.S-based individuals who can be effective partners with this team, including sharing and adjusting to typical working hours in Pacific Time.


You will:

  • Define go-to-market strategy for one of Square’s most important hardware products using research-driven customer segmentation, preferences, and competitive landscape; including messaging and positioning, channel marketing, distribution, pricing, and merchandising.

  • Lead product launch team consisting of a diverse set of partners across Square to ensure a smooth and successful launch.

  • Partner with Product Management to identify future product opportunities and define a product roadmap incorporating customer insights and feedback from Comms, Sales, Acquisition, etc.

  • Identify levers to drive hardware sales growth, especially to newly activating sellers.

  • Develop quarterly marketing plans to drive hardware sales, and partner with channel teams to test and optimize return on marketing investment.

  • Conduct quantitative and qualitative research to understand the customer segments for your product, package these insights in a compelling way, and share with Product, Marketing, and customer-facing teams.

  • Be accountable for sales performance and product demand forecasts across countries and channels

  • Review competitive offerings and drive ongoing differentiation

  • Be a strong leader and product champion throughout the organization

You have:

  • 6+ years of professional experience

  • Masters in Business Administration (MBA) or 2 additional years of relevant experience 

  • Strong quantitative analytical ability and familiarity with marketing analytics and A/B testing

  • 3+ years working in management consulting or product marketing/management, with exposure to consumer or B2B technology or financial services a plus.

  • Previous background in B2B or B2C marketing preferred, ideally with exposure to small and medium businesses

  • Demonstrated capacity to communicate complex, large-scale concepts clearly and simply

  • Comfort leading initiatives in a fast-paced, entrepreneurial environment

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources
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