Growth Product Marketing Manager, Retail

  • New York, NY
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

We are looking for you to join Square as a Growth Marketing Manager, on the Square for Retail team. The Growth Marketing Manager will work with the product team to achieve the team's marketing objectives and increase growth for the business. You will have focus on the creation and optimization of marketing campaigns including email, in-product, and offline channels. Your success means you can design, launch and analyze marketing campaigns to promote goals and engagement across Square's products. 

You will work with Square's product marketing, marketing, design and product teams and learn how to scale products to thousands of users.

You will:

  • Have a holistic understanding of the entire funnel across marketing and product touch points
  • Lead the ideation and execution of campaigns that promote growth for our business, partnering with product, engineering, data, design, legal, creative, copy, channel managers, and marketing operations
  • Improve the creative development process for marketing materials by working with Design, Copywriting, Legal, Operations and other Channel Teams to develop compelling and unique marketing collateral across channels
  • Partner with our PMM to develop a cross-channel demand generation strategy including audience segmentation, lead nurturing, marketing automation, and optimization
  • Produce data-driven hypotheses for improving marketing performance, implement A/B tests and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
  • Analyze findings, report on KPIs, and present recommendations to a broader group of stakeholders weekly to improve visibility around incremental funnel optimizations
  • Partner with our product marketing managers across products to conceive of acquisition and lifecycle marketing campaigns, and identify goals for programs. Implement email, in-product, and web campaigns, including set up of audiences, tracking and reporting
  • Analyze campaign metrics, report on KPIs, and present optimization recommendations for both marketing and web campaigns to the product marketing team
  • Ensure completion of all project milestones while keeping all involved teams informed

Qualifications

You have:

  • A BA/BS degree
  • 4+ years of work experience with atleast 2 years in growth, product marketing, digital marketing, or similar role
  • Experience working with creative teams and marketing channel specialists Knowledge of web strategy and email marketing for both acquisition and lifecycle marketing
  • Experience working with Contentful, Iterable, Salesforce, and Optimizely a plus
  • Proficiency with Excel or Google Sheets; basic competency in SQL a plus
  • Experience with marketing automation platforms (Iterable, Marketo, Hubspot or related), testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange, etc), and analytics tools (Looker, Amplitude, Google Analytics, Adobe Site Catalyst, etc) a plus
  • Track record developing A/B tests, analyzing and translating data into business and consumer insights Ability to think and communicate creatively, thoughtfully, and with diverse groups, spanning all organizational levels

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources