Writing Lead, Cash App

  • New York, NY, USA
  • Employees can work remotely
  • Full-time
  • Position open to remote: Yes
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Cash App is the fastest growing financial brand in the world. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app with over 30 million monthly active users. We are bringing a better way to send, spend, invest, and save to anyone who has ever sought an alternative to the traditional banking system. 

Loved by customers and pop culture, we’ve consistently held the top spot for finance in the App Store for many years, seeing more engagement with millions of followers across social media in a day than most brands see in a year. We are building an ecosystem to redefine the world’s relationship with money by making it universally accessible.

We want to hire the best talent regardless of location. Our employment model is distributed, offering the opportunity to collaborate with teams across the world in San Francisco, New York, St. Louis, Portland, Toronto, Kitchener-Waterloo, Sydney, and Melbourne. 

Interested in learning more?

Job Description

We believe that in the world of democratized finance tools, language is a key component to changing the narrative around money to one that is positive and approachable. Therefore, we strive for writing that is in service of the customer. Above all, our copy should be intuitive and easy to understand. 

We are looking for our first Writing Lead for the Cash App Design team. This role’s mandate is to create a vision for Cash App tone of voice and product writing across the experience. You will work with designers, product managers, engineers, legal, QA, and localization to audit, introduce, and strengthen our copy and language capabilities across the entire product, as well as work to bridge the gap between Product and Brand.


You will:

  • Build, manage, mentor, and inspire a team of writers; establish a team strategy and vision.

  • Represent the discipline of Writing across the Design team and the company; straddle the product writing and brand copywriting disciplines.

  • Build relationships with cross-functional team members and executives across the organization, and effectively speak to process, goals, and team vision.

  • Be hands on — at times writing and editing copy across all our current product areas as well as products that have yet to be realized. This includes the smallest micro copy to the largest support nodes and everything in between.

  • Routinely audit the language used within the app and driving improvements in partnership with the respective product owners.

  • Create and maintain style guidelines on tone and writing in partnership with our systems teams, and develop content standards to be used across the entire organization.

  • Help the team become more efficient by improving processes and workflows

  • Improve our use and approach to language by partnering with designers, researchers, product managers, customer operations, brand and marketing, and other stakeholders.

  • Work with our global team to develop a localization strategy around language.

  • Apply metrics, data, design research, user testing, customer support insights, and more to inform content and language decisions.

  • Manage and prioritize multiple projects with different collaborators.

  • Create and deliver impactful presentations to stakeholders at all levels of the organization.

  • Advocate for clarity through language both within the design team and greater product development organization.

  • Create a foundation for a growing content strategy team as our organization scales


You have:

  • 8-12 years of experience writing for user interfaces.

  • 6+ years leading Writing teams at scale.

  • Experience and comfort with brand copywriting, and ability to work at the intersection of brand and product.

  • A portfolio with examples of previous UX writing work specifically showing how you improved user experience through language, from interface copy to style guides and beyond.

  • An action bias and intense desire to solve problems.

  • Extreme empathy for the customer, your teammates, and the company mission.

  • Unmatched attention to detail and due diligence.

  • High level of curiosity on all things writing and design.

  • A generous dose of humility.

  • A bias towards transparency and communication.

  • A capacity to switch between creative storytelling and systems thinking.

  • Composure in the face of ambiguity and lack of structure.

  • The ability to work in both low-fidelity sketches and wires and high-fidelity comps.

  • Experience being embedded in a design team with which you’ll collaborate with closely. You should know how to respectfully critique UI/UX design, ask thoughtful questions about product strategy, and apply learnings from quantitative and qualitative research.

  • Experience using design software tools like Figma and Sketch.

Additional Information

Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding state and city guidelines.